TikTok targets Spain, Ireland to revive Europe’s e-commerce push

TikTok plans to launch its in-app shopping platform in Spain and Ireland as early as October, resuming a halted campaign to expand Europe’s fastest-growing business.

Social media startup ByteDance Ltd. has told partners including merchants and creator agencies in recent weeks to prepare for the debut of TikTok Shop in both countries, according to people familiar with the matter. The rollout will be smaller than previously anticipated, although preparations are underway to bring the site to other parts of Europe next year, the people said, asking not to be identified discussing private information.