Treasury America Unveils Changes to Executive Leadership Team

Treasury Americas Welcomes Strategic Leadership Team Appointments Following DAOU Acquisition, Elevating Experience and Driving Disruptive Innovation

July 23, 2024 – NAPA, California – In a move that marks a new era, Ben Dollard, President of Treasury Americas, has unveiled changes to his leadership team, including key figures from DAOU, following the landmark acquisition completed on December 13, 2023. This strategic realignment reinforces Treasury Americas’ commitment to delivering unparalleled wine experiences and driving innovation across the portfolio.

The acquisition of DAOU, the fastest growing wine brand in the US over the past year*, is the catalyst for the creation of two distinct, consumer-focused business units focused on luxury and bold innovation and recruitment. Boasting esteemed brands such as DAOU, Beaulieu Vineyard, Frank Family and Penfolds, they aim to redefine the pinnacle of wine experiences in the luxury space while evolving their bold innovation channel to engage new consumers.

Sarah Bakx is taking on the role of President of Premium business, a team she calls Bold Brands, overseeing a lifestyle and innovation-focused portfolio anchored by Matua and 19 Crimes, where her dynamic approach will drive recruitment efforts through cutting-edge innovation. Bakx’s leadership is expected to bring a transformational vision, driving ambitious goals for the US market.

With a renewed focus on the guest experience at Treasury Americas’ iconic Napa and Paso Robles estates, Carl Evans steps into the key role of Senior Vice President, Direct to Consumer Sales. Carl’s marketing expertise and industry knowledge will be key to delivering exceptional wine experiences while preserving each winery’s unique identity to connect with consumers across all touchpoints on their wine journey.

From DAOU’s distinguished team, Neil Cassidy, previously COO of DAOU, joins as Chief Value Officer. In this key role, Cassidy will lead strategy, data analysis and insights that align with the company’s overarching goals. Elise Spangenberg has been named Senior Vice President, People and Culture. In her previous role, Elise led DAOU’s people and strategy to build an organization focused on high performance, career development, scalability and a dynamic, inclusive culture, which she will continue to nurture in her new role at TWE. Additionally, Walter Sorensen, previously Vice President of Sales at DAOU, will join the team as Senior Vice President of Luxury Sales. Walter’s exceptional leadership and proven track record of executing sales strategies for the luxury portfolio are key to identifying new opportunities and driving exponential growth.

These strategic appointments underscore Treasury Americas’ commitment to transforming its business to be consumer-centric, setting a new standard of excellence and innovation in the wine industry.

About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s leading premium wine companies and is listed on the Australian Stock Exchange. TWE’s global, multi-regional sourcing model includes world-class vineyards and production assets in world-renowned wine regions including the Barossa Valley and Coonawarra in Australia, Napa Valley in the United States, Marlborough in New Zealand, Bordeaux in France and Tuscany in Italy. The company places a strong emphasis on sustainability and building a better future for everyone who touches the business. TWE’s global portfolio is available in over 70 countries and includes luxury and premium brands such as Penfolds, DAOU Vineyards, 19 Crimes, Pepperjack, Squealing Pig, Wynns, Matua, Beaulieu Vineyard and Frank Family Vineyards. The company employs a global team of approximately 2,500 people and its culture is best expressed by the “TWE DNA” – empowering team members to be bold, celebrate their unique differences and act together. For more information, visit www.tweglobal.com.

About Treasury Americas
Headquartered in Napa, California, USA, Treasury Americas is one of the largest producers in the Napa Valley, producing luxury grapes in 10 Napa American Viticultural Areas (AVAs) and delivering the strongest luxury portfolio of iconic American brands, including DAOU Vineyards, Beaulieu Vineyard, Beringer Vineyards, Etude Winery, Frank Family Vineyards, Stags’ Leap Winery and Sterling Vineyards, which have received over 2,000 90+ ratings from respected wine critics around the world. With beloved vineyards in California’s most iconic wine regions, Treasury Americas takes a comprehensive approach to sustainability. Recognized as a California Green Medal Leader, the #1 Healthiest Employer in the Bay Area and the #1 Healthiest Employer in the Nation, Treasury Americas is clearly committed to supporting a successful future for winemaking.