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Another day, another team joins The Real Brokerage

Mars October 11, 2024

The real brokerageThe explosive growth continues. The company added the Grant Johnson Groupbased in the Minneapolis area, bringing 55 agents to Real and bringing the brokerage’s total agent count past 22,000.

“It’s fitting that a rapidly growing team focused on building a strong culture has helped us surpass 22,000 agents,” Real President Sharran Srivatsaa said in a statement. “In a short period of time, Grant and his team have carved out a unique niche in the ultra-competitive Minneapolis market, and we look forward to working with them to achieve even more.” »

According to Real, the team has sold 1,000 homes since 2021, for a volume of approximately $370 million. Led by Grant Johnson, who has been in real estate for 30 years, the team is on track to sell 450 homes in 2024.

The management team also includes Jeff Montgomery, Tammi Roach and Amber Urlacher. According to RealTrends verifiedthe team closed 278 transactions with a total volume of $105.6 million last year while affiliated with eXp Real Estate.

It’s hard to find a brokerage that is growing as quickly as Real. During the second quarter earnings call, the company revealed that it added nearly 3,000 agents between April and June, a 70% year-over-year increase and a 250% increase from last year. second quarter 2022.

The daily influx of new agents confirms these figures. In September, Real added the group of 40 agents The RealD2D team, which operates in 13 states. A few days before that, based in Virginia Nicole Reed Real Estate and Associates also joined.

“Real is in tune with our culture. Its collaborative approach is designed to avoid silos and provides the best platform from which to grow,” Johnson said in a statement.

Real isn’t the only brokerage adding agents at light speed, but it’s clear that growing pains could be on the way for those who do. AccountTECH The data shows a general trend that larger brokerages are more financially exposed to a potential decline in commission rates. This is linked to higher overhead costs related to offices and middle management.