How One Creator Doubled His Sales on Amazon to Scale His Brand

As the creator economy grows, influencers are increasingly looking beyond ad revenue and sponsored posts to build sustainable businesses. One unlikely hero is Amazon. The e-commerce giant is becoming a go-to platform for content creators looking to monetize their influence by selling products.

Lauryn Bosstick, creator of The Skinny Confidential, exemplifies this trend, showing how creators can leverage Amazon’s massive ecosystem to scale their brands and gain new revenue streams.

Amazon has become a powerhouse for independent sellers, and a staggering statistic underscores its importance: more than 60% of Amazon’s sales come from independent sellers. That number underscores the platform’s potential for content creators looking to expand their reach and monetize their influence.

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Bosstick, who successfully transitioned from blogger to product creator, emphasizes Amazon’s critical role in her business strategy. “Amazon is absolutely integral to my business,” she told me. “The efficiency and effectiveness that Amazon has brought not only to my business but to so many small businesses is incredible. It’s so cool that they can literally take a small business, put it on their platform, and it’s within reach of people you would never have access to.”

The Skinny Confidential’s journey from blog to multifaceted brand with its own product line illustrates the potential of content creators on Amazon. Bosstick’s approach to product development is deeply rooted in her relationship with her audience. “I wanted to launch a product that was very much The Skinny Confidential,” she explains. “I wanted to really listen to the community and the audience about what they wanted from me.”

This audience-first approach led to the creation of her signature ice roller, The Skinny Confidential, which was inspired by Bosstick’s personal experience with facial swelling. By responding to a genuine need in her community, she created a product that resonated deeply with her audience, paving the way for further expansion.

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Amazon Prime Day has become a major event on the e-commerce calendar, and savvy content creators like Bosstick are also taking advantage of the opportunity. “We were on Prime Day with Skinny Confidential, which was amazing because it really puts you in space,” Bosstick says. “I actually did my own Prime Day small business category on my Amazon store, so I could pick products ahead of time and have them ready for my community to buy, which was amazing.”

This strategic approach to Prime Day shows how content creators can leverage Amazon promotional events to drive sales and increase brand awareness.

One of the key advantages for content creators selling on Amazon is the platform’s comprehensive support system. Amazon provides independent sellers with support for shipping, logistics, and marketing, which can be crucial to effectively scaling your business.

Bosstick advises other entrepreneurs to take full advantage of these resources: “I would say take advantage of all the options they have. They have so many different options for small and medium-sized businesses. I think you should be able to take advantage of all of their shipping, logistics and marketing support.”

For content creators looking to replicate Bosstick’s success, she emphasizes the importance of creating a cohesive brand experience. The Skinny Confidential product line isn’t just a random collection of items, but a carefully curated selection that enriches the daily routines of its audience.

“Every step of this product is like taking you through your daily routine, whether it’s morning or night, and making it better and prettier,” Bosstick explains. This focus on improving the daily experience has contributed significantly to the success of her products on Amazon.

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As more content creators look to diversify their revenue streams and build lasting brands, Amazon is poised to play an increasingly important role in their business strategies. The platform’s broad reach, logistical support, and promotional capabilities make it an attractive option for creators looking to scale their product offerings.

Bosstick’s future plans for The Skinny Confidential reflect this ongoing integration with Amazon. “We’re just going to continue to create a routine for the girls from the moment they wake up to the moment they go to bed,” she says. “And I’m going to continue to put all the products on Amazon because it’s so seamless and easy to shop.”

The Skinny Confidential’s success on Amazon shows that content creators have the potential to transform their personal brands into thriving e-commerce businesses.

As the lines between content creation and e-commerce continue to blur, I think we can expect to see more and more creators take this path, transforming their online presence into tangible products and sustainable businesses.