Instacart Expands Carts to Europe with Aldi

Instacart Expands Partnership with Aldi South Group, Including Launch of Instacart’s Smart Caper Carts in Austria – First Time Carts Available in Europe at Aldi Stores Sattledt StoreThe expanded partnership also includes the implementation of Instacart’s Connected Stores technology across Aldi South Group stores in the U.S., including In-Store Mode and Carrot Tags, as well as Instacart’s fulfillment technology to support e-commerce orders.

Since 2017, ALDI has partnered with Instacart to provide same-day delivery to its U.S. customers. The company will now deploy several connected store technologies to further digitize its stores, including:

• Shop mode: For retailers, In-Store mode helps provide a 360-degree view of customers—online, in-store, or both
• Carrot tags: Carrot Tags have pick-to-light capabilities, meaning Instacart shoppers can select an item on their phone and the corresponding label on the shelf will flash. Carrot Tags have already been rolled out to more than 100 Aldi stores in Illinois and Ohio and will roll out nationwide in the coming months.
• Order fulfillment technology: Aldi South Group is also streamlining order fulfilment to increase e-commerce pick-up orders