VAMA joins ONDC to double spiritual giving

VAMA will not only strive to provide services to a wider group of customers, but also strive to increase the convenience for its existing users

Founded by Aacharya Deva, Himanshu Semwala and Manu Jain in 2020, VAMA.app is a platform offering digital services like e-pujas, e-darshans, astrology and spiritual blog posts

The introduction of VAMA.app is the latest in the category of spiritual technologies on the web, with existing entities including ISKCON and Hari Bol

Virtual spirituality startup VAMA will deploy the government-backed Open Network for Digital Commerce (ONDC) to expand its service offerings to more consumers through the network.

By joining the ONDC network, VAMA will not only seek to provide services to a wider range of customers, but also intends to increase the convenience of using the services for its current users.

Founded by Aacharya Dev, Himanshu Semwal and Manu Jain in 2020, VAMA.app is a virtual platform offering digital services like e-pujas, e-darshans, astrology and spiritual blog posts. It has worked with over 250 temples and has a network of over 300 astrologers.

“With ONDC’s broad reach, we can now welcome a wider audience who desire to cultivate a deeper connection with their spirituality. This initiative will provide unparalleled access to spiritual guidance and live events, enabling us to offer a more engaging and meaningful spiritual journey,” Jain said.

ONDC Managing Director and CEO T. Koshy said, “The addition of VAMA.app to the network demonstrates our inclusive approach. Our goal is to become a one-stop shop for everyday needs where users can avail services that meet their daily needs, from commerce to spirituality.”

To date, a total of approximately $2.8 million in funding has been raised, with the last amount raised in November last year. 1.5 million in seed round.

VAMA Applications. the process of introducing a new employee to the company is the newest entrant into the category of spiritual technologies on the web, alongside ISKCON and Hari Bol, which already exist.

The basis of this development is the disruption of the age-old market of piety, new age technology. In addition, new age astrology startups have recently attracted the attention of investors.

The best performing startups in this category are Astrotalk, Ganeshaspeaks, Astrosage, and Astroyogi.

According to testIn 2023, the Indian religious market was estimated to be worth a staggering $58.56 billion, with religious and pilgrimage tourism accounting for a significant portion of the sector.

Since Hindus are willing to donate in the name of faith, piety, spirituality and astrology, monetizing this area of ​​life is reportedly a relatively less demanding task.

Given the growing demand, market participants expect to see more VC funds entering the market, higher margins, more users, and even companies going public in the near future.

Meanwhile, many industry leaders who Inc42 spoke with discovered a very interesting phenomenon — spiritual technology startups derive over 70% of their revenue from younger users (aged 25–35).