What is the “Pin to Highlights” feature on Facebook?

Say what you will about Facebook and how its newsfeed algorithm could use some tweaking, it’s still one of the best ways to reach people who share your interests. Whether you have a business to promote or a hobby or fandom you’d like to share with other enthusiasts, there are at least two things you can do to capitalize on your passions: Start a Facebook page or group.

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As the owner, admin, or moderator of a Facebook page or group, you have access to special features that give you varying levels of control over what happens in your online community. For example, you can allow someone to post anonymously to your Facebook group and be the only person who knows their identity. You can also award fan badges to users who interact with your Facebook page content the most. Facebook pages and Facebook groups share a few features. One you should explore is “Pin to Highlights.”

If you own or manage a Facebook Page or Group — not to be confused with your own Facebook profile — you have the option to prioritize important posts by pinning them so that your followers, members, or viewers can see them right away. Each post you highlight in this way will be placed in a special Featured section on the main profile page of your Page or Group. This section sits directly above all other posts on your timeline.

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This is a useful feature if your Facebook page is for a business that has a list of events, products, rates, and the like that you want people to have quick access to. If you’re an admin of a Facebook group, you can use this feature to highlight frequently asked questions or a list of rules, among other things. Unfortunately, at the time of this writing, the option to pin posts to a spotlight isn’t available for use on your personal Facebook profile.

Assuming you’ve updated your Facebook Page to the new Pages experience and have access to the Page controls, there are two ways to pin items to the Featured section of your Page’s main timeline. Here’s one way:

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1. Open a new browser tab on your computer and go to facebook.com. On your mobile device, launch the Facebook app. Make sure you’re logged in.
2. Click on your profile picture in the upper right or lower right corner of the page.
3. Click the View All Profiles button or the drop-down arrow next to your main profile to select the page you want to switch to.
4. Go to your Page’s main timeline.
5. Next to Featured—it should be just below the “What are you thinking?” box—click Manage.
6. If you already have pinned items, tap the “+” symbol to add another one. Otherwise, clicking Manage should take you to the next step immediately.
7. In the “Other things you can pin” section, click the pin icon next to “Upcoming Event,” “Latest Videos,” or any post in the “Latest posts you can pin” section.

Alternatively, you can tap the three dots icon next to the post on your Page’s main timeline and select “Pin Post” from the menu. The newly pinned post will appear at the top of your highlights list. To change the order of your highlighted posts, do the following on a computer:

1. Next to Featured, click Manage.
2. Click the three dots icon next to the highlighted entry you want to move.
3. If you are moving a post to the top of the list, select “Move to Top.” Otherwise, select Move.
4. Use the left and right arrows to move the post.
5. Click Save Order to confirm changes.

The steps are similar on an iOS or Android mobile device. After tapping the three-dot icon next to the highlighted post you want to move, you can choose to “Move left” or “Move right.” Repeat the steps until the post is properly placed. If you want to remove the post as a highlighted post, tap Manage next to Featured, tap the three-dot icon on the post, and select Unpin.

If you are an admin or moderator of a Facebook group, there are certain types of content you can see in the Featured section of the group’s main timeline. Follow these steps:

1. Open a new browser tab on your computer and go to facebook.com. On your mobile device, launch the Facebook app. Log in to your main profile.
2. Go to your group page by searching for it and selecting the appropriate result.
3. If you’ve never pinned a Featured post before, an empty Featured section should appear at the top of your group’s timeline. On the mobile app, you’ll need to tap the Featured tab to get there.
4. Click Add or Add Featured Content.
5. Click the pin icon next to the post you want to pin.

Depending on the device you’re using, you may see different suggestions for what you can pin. You can pin your own posts (as an admin or moderator), recent posts from other admins and moderators, upcoming events, real-time events, rules, and other features. If you don’t have any special posts mentioned, they won’t appear as suggestions until you create them.

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Another way to pin a post is to click the three-dot icon next to the post you want to highlight and select “Pin to highlights.” The newly pinned item will appear at the top of your highlights list. If you want to change the order, click the three-dot icon next to the post you want to move, select Bring to Front or Move, use the left or right arrows to move the post, and then click Done.

Group Rules are a special type of post in a Facebook group. To pin one as a featured post, you first need to create one. If you haven’t done so already, here’s how:

1. Go to your group page by searching for it on Facebook and selecting the appropriate result.
2. On your computer, select the Manage tab from the left side panel. Expand the Administrative Tools drop-down list and click Group Rules.
3. In the mobile app, click the Manage button, tap See all tools, and under Moderation, select Group Policy.
4. Click the Get Started button.
5. Write your own rule or choose one of the suggestions provided.
6. Click Create or Next.
7. To continue typing, tap Create or Create another rule and repeat the previous steps. You can create up to 10 rules.
8. To change the order of rules, long press the handles on the left or right side of the rule you want to move and drag it to the preferred location.

Any rule you create should publish automatically if you do it on a computer. On the mobile app, however, you’ll need to tap Review and then Publish to finalize your post. Once you save your group rule, it should appear in the About section of your Facebook group.

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Once you’ve finished creating your Facebook group’s policies, you can pin it to your Groups’ Featured section by going to the About section of your Facebook group—you may need to click Learn More or See More to expand it—clicking the three-dot icon next to “Group Policies from Admins” or “Policies from Admins” and selecting “Pin to Featured.”

Similar to group policies, you need to add the special features you want before you can pin them to the Featured section of your Facebook group. Not sure what special features are? Here’s how to find out what’s available:

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1. Go to your group page by searching for it on Facebook and selecting the appropriate result.
2. On your computer, select the Manage tab from the left sidebar. Expand the Settings drop-down menu and click Group Settings.
3. In the mobile app, tap the Manage button. Scroll down to the Settings section and select Group Settings under it.
4. Scroll down to the “Added to group” section.

Some should already be listed, like Reels, Events, Live Videos, and more. To add a new one, click Add New. On the next page, choose the features you want to use in your Facebook group. There are different post formats, feature sets, badges, and other cool stuff like games. Click Add next to the feature you want to add. Make any necessary changes and click Add to Group if necessary.

Once you’ve added some features, you can try pinning them to the Featured section. Follow these steps again until you get to the “Added to group” section. Click the pencil icon next to it or tap the feature you want to pin. Finally, toggle the “Pin to the Featured section” switch to on. If you don’t see the switch, it means that the option isn’t available for that particular feature and you can’t highlight it in the Featured area of ​​your Facebook group.

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If you want to remove a post — whether it’s a regular post, a group policy post, or a special feature — as a group highlight on Facebook, simply go to the Highlights section of your Facebook group, tap the three-dot icon next to the post you want to get rid of, and select Unpin or “Unpin from Highlights.”