Middlesbrough FC secures major 24/25 contract extension with Visualsoft

Middlesbrough Football Club is delighted to announce an extension to its contract with Visualsoft, a leading eCommerce and digital marketing agency. This extension solidifies a successful partnership that began in May 2020 and aims to strengthen the club’s online retail presence and overall digital strategy.

Middlesbrough FC, currently in the English Championship, initially approached Visualsoft for help due to the perceived stagnation of their official retail website. The need for a fresh look and advanced functionality became apparent, prompting the club to partner with Visualsoft to completely overhaul their digital presence.

The revamped website introduced a number of essential features, including responsive pages, easy navigation, solid security and payment options, integration with other systems, strong visual design, fast and accurate reporting, and data insights. These improvements were designed to prioritize the customer journey and user experience, ensuring that every interaction with the site was smooth and enjoyable.

Since implementing Visualsoft solutions, Middlesbrough FC has seen a remarkable 32% year-on-year revenue growth. This significant increase highlights the effectiveness of digital transformation in driving merchandise sales and improving overall business performance.

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The extension of the partnership ensures that Visualsoft will continue to support the football club’s future development goals.

Jo-Ann Swinnerton, Retail and Ticketing Director at Middlesbrough FC, commented: “The partnership has gone from strength to strength and with the trust it has allowed us to approach new ideas and try things we wouldn’t have dared to before. They have opened our eyes to the many opportunities available to us as a business. The team at Middlesbrough have also developed new skills as Visualsoft have offered training days and have continually shared new ideas and innovations. I would highly recommend Visualsoft to any club looking to improve their online business. Not only in terms of generating new revenue but also retaining existing customers and improving the overall experience. We have seen growth and I still believe we have only just scratched the surface of what can be achieved in the future.”

Ashley Hoyland, Vice President of Business Development at Visualsoft, said: “Our aim was to create an engaging and user-friendly platform for Middlesbrough FC supporters, both local and international, that would continue to evolve and adapt to new trends. We are delighted that the club’s eCommerce sales continue to break records year on year and Visualsoft remains a key partner in helping the team achieve its goals. It is also exciting that Middlesbrough is a local team and we are excited to be part of this thriving North East community.”

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