Brand UP: UP govt to promote ‘Brand UP’ at MotoGP venues

Lucknow: In pursuit of transformation UP into a trillion-dollar economy, the state government has decided to adopt business meetings aimed at promotingUP Brandand exploration investment opportunities on the international MotoGP places, an official spokesman said on Saturday.
UP has signed an agreement with MotoGP under which the Grand Prix World Championship will be held at the Gautam Buddha Circuit in 2025, 2026 and 2027.
“A comprehensive action plan is underway to leverage this world-famous motorcycle race as a platform to attract investments and promote ‘Brand UP’ both nationally and internationally. Invest UP, the state-run investment promotion agency, is chalking out a detailed strategy and has already started preparations for the UP International Trade Show in Noida, scheduled for September 25-29. The event will cover sectors like AI, data centres and Noida Film City,” the spokesperson said.
They added that Invest UP will spearhead the promotional activities of the upcoming MotoGP race at the Gautam Buddha Circuit in Greater Noida. Apart from promoting the race, Invest UP will also organise business meetings to strengthen the ‘Brand UP’ and explore investment opportunities at various international MotoGP circuits.
The roadmap includes holding promotional events across different regions of India to showcase both the race and ‘Brand UP’. In addition, an annual business meeting will be held at one of the international MotoGP locations to increase global visibility of ‘Brand UP’ and attract international investors. This initiative is significant because MotoGP comprises three racing categories – MotoGP, Moto2 and Moto3 – spanning 20 Grand Prix events across five continents. The races attract 22 of the world’s best riders, who compete on superbikes capable of reaching speeds of up to 360 km/h and bank angles of more than 60 degrees.
The MotoGP race, with its huge global fan base, is a strategic goal of the UP government to leverage this audience and attract international investors to UP. To facilitate the organization of promotional events and business meetings related to MotoGP, Invest UP has initiated the process of selecting and assigning agencies. This process will last three years, during which the selected agency will be responsible for various tasks.
The five-day event aims to highlight investment opportunities and prospects across sectors. With growing global attention, the trade show is expected to attract over 50,000 business representatives, industry leaders, decision-makers and other key stakeholders.

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