Apsara Ice Creams to Launch Muskaan Initiative on 53rd Anniversary

NewsVoir

Mumbai (Maharashtra) (India), August 13: With an aim to bring joy and smiles to the faces of people, Apsara Ice Creams today announced the launch of a unique initiative titled Muskaan to celebrate its 53rd anniversary, on the occasion of its 78th Independence Day. Apsara Ice Creams is a renowned and trusted brand in the market for over five decades, serving its customers with the best quality ice creams since its inception.

As part of its 53rd anniversary, Apsara Ice Creams will be launching a unique initiative to celebrate India’s 78th Independence Day, which is indeed a matter of great pride for all Indians. The initiative will be launched on August 15 in Mumbai and Pune and will be rolled out in other cities in a phased manner.

Through Muskaan, the company plans to distribute 53,000 (ice creams), which is close to four tonnes of ice cream. The initiative will cover 9 states and 25 cities in India. The ice creams will be distributed to various NGOs, orphanages, old age homes and various foundations in the government and non-government sectors.

The aim is to bring a smile to their faces and give them a dose of joy. The initiative is also expected to add sweetness to their lives, especially on such an auspicious occasion as India’s Independence Day. NGOs and leading social organizations like Lions International, Leo International, Leo Club of Andheri Achievers, Rotaract Club and Shree Nityanand Education Trust will also be a part of the initiative.

Speaking on the occasion, Nemchand Shah, Founder and Partner, Apsara Ice Creams, said, “The main objective of Muskaan is to bring joy to various sections of society and also celebrate our 53rd anniversary. It will be launched on August 15, on our 78th Independence Day, which is a matter of great pride for all of us. We are truly thrilled and elated to see the smiles on their faces and make their day a memorable one. We truly believe in giving back to society and adding happiness to their lives.”

Sharing his views, Keyur Shah, Managing Partner, Apsara Ice Creams explains, “The entire focus is on reaching out to different sections of the society. It is a matter of great pride that we are celebrating our anniversary on the occasion of 78th Independence Day. This initiative aims to spread joy and smiles among the needy, showing Apsara’s commitment towards social responsibility.”

“With this initiative, Muskaan Apsara Ice Creams is celebrating its anniversary by contributing to the well-being and joy of many.” He added, “We are looking forward to the initiative across 25 cities in India. On this occasion, I would like to thank all our customers, partners, employees and key stakeholders for their unwavering support over the years. I would also like to thank all our franchise partners and organisations who have helped us make this initiative a grand success. I am sure their efforts will surely add a bright spot to the initiative.”

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