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Procreate Responds to Canva and Adobe, CEO Quiets AI Concerns

Posted on by darion

Procreate, an iPad art app, has taken a stance against generative AI as more software companies adopt the technology.

In a video posted to X/Twitter, Procreate CEO James Cuda spoke candidly about the decision:

“I really fucking hate generative AI.”

The video goes on to dispel any fears that Procreate will implement AI into the app. The artists’ concerns are mainly that their work will be used to train the AI ​​model.

Procreate shares these views, as you can read on its website:

“This technology, based on theft, is leading us towards a barren future.”

However, the company is quick to draw a distinction between generative AI and machine learning. Machine learning also requires massive amounts of data, but it can be used to reduce the tedium of complex tasks.

Procreate also states that it “boasts privacy.” Since generative AI training would require access to more of your data, you’d have to give up some privacy.

AI image generation raises copyright issues

This is where Adobe came under fire after updating its AI policy. Before it withdrew it after the backlash, Adobe wanted to collect data on everything created in Photoshop.

Like some artists he pointed outThis could result in a breach of issues such as projects protected from the public by confidentiality agreements.

The creators of image generators like Stable Diffusion lost a key court decision on August 13. The judge presiding over the case allowed the artists to pursue their copyright claims.

Nvidia is also being sued. A 404 Media investigation found that the graphics card company was collecting “80 years a day” of material. It also planned to use Netflix for training without permission.

Canva, a free image and slideshow creator, now offers generative AI. Under the “Magic Studio” banner, Canva has been extremely careful to let users know their data isn’t being exploited. The company states on its website that users must opt ​​in to the training.

Artists are delighted with Procreate’s attitude

procreate in use

Procreate’s approach has proven a hit with artists and animators alike. Dexerto reached out to second-year animation students at Manchester Metropolitan University to see how they reacted.

As people who use these types of programs on a daily basis, we are full of optimism:

“They tell the truth and nothing but the truth. It’s nice to finally feel respected as an artist by software developers,” says Cass Zebboudj, who also points to the Adobe controversy.

They also mention that the animation software, Clip Studio, also tried to incorporate an image generator.

Another student, Ella Kidd, seems thrilled by the news: “I’m glad Procreate has solidified its stance on the ‘art’ of AI (I quote because it’s not art).”

They added: “It’s nice to know that at least one software actually listens to its consumers.”

However, Ella also hopes that Procreate will deliver on its AI plan.

Matilda Loynds also agrees: “I’m glad they’re saying they’re against it.” Their concerns stem from the fact that many art-focused tech companies are using generative AI, like Wacom did in January.

“Other art programs and products, like Wacom, use AI-based art, which is disgusting considering they are supposed to be art products.”

Procreate CEO James Cuda ends the announcement video by saying, “You know, we don’t know exactly where this story is going or how it’s going to end. But we believe we’re on the right track in empowering human creativity.”