close
close

Blackbaud’s Annual State of Fundraising Report Reveals Positive Results for Nonprofits Despite Challenging Economic Environment

Posted on by darion

Optimizing revenue streams and implementing modern technologies drives growth

SYDNEY, August 22, 2024 /PRNewswire/ — Blackbaud (NASDAQ: BLKB), a leading provider of software to power social impact, today released its 2024 Status of ANZ Fundraising Benchmark Report. The report provides key data on current fundraising trends across the country. Australia AND New Zealandhelping social impact professionals understand the sector and benchmark their performance. The report focuses on research into emerging innovations and social impact technology ecosystems, helping nonprofits inform their digital fundraising strategies to maximize their impact.

“ANZ’s annual State of Fundraising report provides a comprehensive picture of the social impact community in 2024, helping non-profit organisations understand and benchmark their performance,” he said Philip HuntSenior Marketing Manager, Blackbaud International Markets. “The nonprofit sector is in a state of flux due to economic and political uncertainty and the global impact of the pandemic. Despite this, we are seeing success in more deliberate strategies that focus on maximizing the potential of technology and driving sustainable growth through diversifying revenue streams. AI is also shaping the nonprofit sector. These cutting-edge innovations offer exciting new opportunities, but they also underscore the need for accelerated policymaking to ensure responsible and ethical use of AI.”

For the study, more than 150 industry professionals completed an online survey, and additional virtual interviews with participants allowed for deeper insight into some of the key findings.

Key Findings
A diverse portfolio of income sources helps nonprofits grow.

  • The majority of survey participants reported stable or improved revenue results, as well as an increase in the number of organizations that reported exceeding their fundraising goals compared to 2023.
  • Growing organizations are more likely to have an even revenue stream.
  • In turn, organisations for which grants are the main source of income are much more likely to say that their revenue has declined.

The current economic situation continues to pose a challenge to the sector.

  • 79% of nonprofits said they were experiencing economic challenges that resulted in a decline in giving. 60% of organizations that struggled to grow cited the broader macroeconomic environment as a primary reason for their revenue decline.
  • Participants also prioritize retaining and recruiting fundraising talent, keeping up with technological changes, and public perception of the sector.

Organizations that are technology-driven and innovative are more likely to experience revenue growth.

  • Companies that rate their organization below average in terms of digital maturity are significantly more likely to say their revenue has declined, suggesting that technology-driven organizations are better able to capitalize on opportunities that help them grow.

Most organizations are leveraging AI, but many would like to have more resources to explore AI use cases for fundraising.

  • 67% of participants use AI and most have positive attitudes towards it. Yet many say they lack the resources to explore how to maximize the true potential of AI in their organization.
  • While most participants use AI, only 6% have an AI policy in place, with another 16% saying they are working on one.

The greatest value to fundraising strategies would come from better data management.

  • While most nonprofits are using their CRM systems and are happy with them, many realize that additional training could help them leverage the software’s full potential.
  • 60% of participants agree that better data management would bring the greatest value to their organization.

For more information, see the full Status of ANZ Fundraising report. This resource is offered free of charge as part of Blackbaud’s commitment to accelerating social impact.

About Blackbaud
Blackbaud (NASDAQ: BLKB) is a leading software company dedicated solely to driving social impact. Serving the nonprofit and education sectors, socially responsible companies, and individual changemakers, Blackbaud’s core software is built to accelerate impact across fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management. With millions of users and more than 100 billion dollars raised, awarded or managed through Blackbaud platforms each year, Blackbaud solutions unleash the potential of people and organizations that change the world. Blackbaud has been named to Newsweek’s list of America’s Most Responsible Companies, Quartz’s list of Best Companies for Remote Workers and Forbes’ list of America’s Best Employers. A remote-first company, Blackbaud operates in United States, Australia, Canada, Costa Rica and United Kingdomsupporting users in over 100 countries. Find out more at www.blackbaud.com.au or follow us on X/TwitterLinkedIn, Instagram and Facebook.

Media inquiries
[email protected]

Forecast statements
Other than historical information, all statements, expectations and assumptions contained in this press release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected product benefits and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances may differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include: general economic risks; uncertainty regarding business growth and renewals from existing customers; continued success in sales growth; managing the integration of acquired businesses and other risks associated with acquisitions; risks associated with successfully implementing multiple integrated software products; the ability to attract and retain key personnel; risks associated with managing growth; long sales and implementation cycles; technological changes that make our products and services less competitive; and other risk factors identified from time to time in Blackbaud’s filings with the SEC, copies of which are available free of charge on the SEC’s website at www.sec.gov or upon request to Blackbaud’s Investor Relations department. All Blackbaud product names mentioned herein are trademarks or registered trademarks of Blackbaud, Inc.

Logotype – https://mma.prnasia.com/media2/404305/Blackbaud_Logo.jpg?p=medium600

Click to view our Glossary of Financial Terms