E-Commerce State will meet in Istanbul

(MENAFN-AzerNews)

By Information Center

Istanbul Global E-Export Summit will be held at Haliç Congress Center on September 4-5. The summit, which will bring together over 30 markets with a volume of $1.5 trillion worldwide, will open doors to strategic collaborations and new opportunities that will shape the future of e-commerce.

A new step is being taken to increase the recognition of Turkish brands in the global arena and increase their market share in line with their e-export goals. Istanbul Global E-Export Summit will be held at Haliç Congress Center on September 4-5 with the participation of Minister of Trade Ömer Bolat. Hasan Önal, Head of the E-Export Department of the Ministry of Trade, stated that more than 30 markets from the US, China, Russia, Europe, Africa and the Middle East will come to Turkey and said, “The markets we will connect in Istanbul have a volume of 1.5 trillion dollars.”

More than 30 markets will take part in the event.

Speaking about the summit, Önal said, “We have invited all international e-commerce companies to the IGEXX Istanbul Global E-Export Summit under the theme ‘Istanbul invites you to a global e-export experience’. More than 30 marketplaces will be present at the summit. Amazon, Walmart, Wayfair from the United States; Ozon, Wildberries from Russia; Alibaba, Tmall, Temu, JD from China; Liverpool from Mexico; Mercado Libre from Brazil; Otto from Germany; e-commerce giant Jumia and Africasokoni, Takealot operating in 11 countries including Algeria, Egypt, Ghana and Ivory Coast in Africa; Myntra, Amazon India, Relianze Group, AJIO from India; Noon, one of the largest marketplaces in the Middle East headquartered in Dubai and of course Hepsiburada, Trendyol, PttAVM, all the marketplaces in our country will meet here.”

We will close 2024 with $8.4 billion

Önal, who said that $2.9 trillion of the $5.8 trillion global e-commerce volume comes from digital markets, said: “The markets we will connect in Turkey also have a volume of around $1.5 trillion. We closed e-exports in Turkey with $5 billion last year. This year, it will probably reach $8.4 billion. Our goal is to increase the share of e-exports in total exports to 10 percent by the end of 2028.”

Ability to track business and trends

Önal noted: “The main focus of the forums, where important speakers from the New York Retail Fair, as well as market leaders, will analyze the points where e-commerce is evolving, will be the effects of artificial intelligence. The summit will not only provide our companies with business opportunities, but also allow them to keep up with trends.”

A Turkish product will be presented

Önal, who stressed that the summit also aimed to promote the image of Turkish products abroad, said: “Our companies cannot easily go to China, India, Brazil, Malaysia or South Africa, but we are bringing them all to Istanbul with the right experiences. Our companies will have the opportunity to promote their products in these markets.”

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