Formula 1 extends partnership with Lenovo, Motorola joins as global smartphone partner

Formula 1 and Lenovo have announced an extension to their partnership, which will see the tech giant promoted to Global Partner status in a multi-year renewal, starting in early 2025. As part of the agreement, Motorola, a subsidiary of Lenovo Group, will become F1’s Global Smartphone Partner.

As a global partner of Formula 1, Lenovo will continue to provide F1 with cutting-edge technology devices, solutions and services to support the delivery of Grand Prix events on track and remotely. Under the agreement, Lenovo will serve as title sponsor for two races per season, and Lenovo and Motorola will have an enhanced trackside presence at events.

Lenovo technology is at the heart of F1’s operations as an Official Partner from 2022. With its on-premises High-Performance Computing (HPC) solutions, servers and edge devices, Lenovo supports Formula 1 in delivering a best-in-class broadcast product. Lenovo’s hardware – including laptops, workstations, desktops and monitors, as well as Motorola tablets and smartphones – provides F1 staff with high-quality hardware to create engaging, tailored content for the sport’s ever-growing and passionate fan base.

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Through direct collaboration between F1 technical teams and Lenovo’s Centres of Excellence, highly innovative solutions are being found to various challenges, such as using onsite AI and Edge Compute solutions to improve operational efficiency during live F1 broadcasts. Together, F1 and Lenovo will continue to build on years of successful collaboration to drive the future of the sport.

Stefano Domenicali, CEO and President of Formula 1

I am delighted that Lenovo will become a global partner of Formula 1. Since joining the sport, Lenovo’s creativity and passion for technology and innovation have supported F1’s ambition to create more unique moments for fans. Today marks a new chapter in a partnership that will only go from strength to strength. I look forward to continuing our collaboration with Lenovo and leveraging our shared commitment to precision, innovation and sustainability to ensure that F1 remains the most technologically advanced sport in the world for many years to come.

Yang Yuanqing, President and CEO of Lenovo

We are excited to take our partnership to the next level by becoming a global partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive and sustainable world for everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we are not only shaping the future of technology and motorsport, but also ensuring that cutting-edge technological advancements benefit everyone, creating unforgettable experiences no matter where they are in the world.

Luca Rossi, president, Intelligent Devices Group, Lenovo

When we embarked on our journey with F1 three years ago, we knew Lenovo was the right partner because our brand values seamlessly complement each other to deliver a smarter, faster and more sustainable future. Seeing our high-performance technology deployed across every level of the F1 organisation is something we are proud of, and our close collaboration has only just begun. We look forward to taking our partnership to new heights and continuing to have Lenovo’s AI-ready hardware, as well as our solutions and services that transform and benefit fans around the world.