Google Ad Tech Antitrust Trial Starts Today

What does this case mean for big tech companies?

The stakes are quite high in this case when it comes to the future. GoogleIf the tech giant does not win the case, there is a high probability that it will be forced to sell part of its advertising business, including Google Ad Manager.

The impact on the rest of the tech industry is also noticeable. With antitrust cases mounting over the past few decades, this case has the potential to impose serious consequences on a big tech company, rather than paltry fines that barely touch its bottom line.

In short, if there is one antitrust case worth watching in 2024, it’s this one.