Affinity retains Cresco data – AdNews

Independent agency Affinity has been hired by Cresco Data, a division of US giant Pitney Bowes, to produce, design and launch its e-commerce platform MarketPlace Maximizer.

Cresco Data Managing Director Mark Gray said Affinity immediately understood their product vision and business goals.

“They presented a solid business plan that highlighted the global potential of our platform, enabling us to move from concept to a world-class, highly mature SaaS platform,” Gray said.

“Our redesigned platform helps eCommerce businesses of all sizes thrive.”

Affinity CEO Luke Brown said the agency was delighted to be working closely with Mark and his team to develop an effective go-to-market strategy.

“Our partnership is focused on achieving critical growth goals for both the near and distant future. The success of this type of relationship is based on Mark having a clear vision and ambition for growth, which means being open to change and seeing things differently,” Brown said.

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