Kevel & Placements.io Announce Strategic Partnership to Address Unique Retail Media Challenges

The Billy Goatan API-based advertising services company that builds custom, in-house advertising platforms and Placements.ioa leading revenue management platform for media companies, today (September 11, 2024) announced a strategic partnership that will enable retailers and e-commerce brands to seamlessly manage, optimize, and scale their media networks with unparalleled agility and precision.

The partnership will integrate Kevel’s cutting-edge Retail Media Cloud™ solution with Placements.io’s revenue management system. With this unified platform, retailers can effectively manage, monetize, and scale their advertising inventory internally, helping maximize return on ad spend and drive more meaningful results from their retail media investments.

“At Kevel, we are committed to providing our customers with the tools they need to succeed and scale their retail media networks,” said James Avery, CEO of Kevel. “This partnership is a no-brainer for us—we align with Placements.io in our ongoing commitment to making the Internet a better place. Now, we can expand our capabilities even further to offer a more comprehensive solution that meets the complex needs of our retail and e-commerce customers.”

With the retail media market experiencing unprecedented growth, the ability to effectively manage ad inventory, optimize campaigns and maximize revenue while maintaining control over data and reporting has become critical for retailers.

“This partnership can help unlock revenue opportunities for retailers, e-commerce companies, and media,” said Edwin Fu, founder and CEO of Placements.io. “By combining two powerful platforms, retailers can achieve their goals with greater accuracy and efficiency.”

The partnership aims to create a solution that unifies processes and data across advertising operations, sales, and finance to help unlock the true value of advertising and address the unique challenges of the retail media market. By integrating Kevel’s cutting-edge API infrastructure with Placements.io’s robust order management and billing capabilities.

Main benefits of partnership:

Improved personalization: Retailers can now create fully customized advertising platforms, streamline operations, and benefit from advanced revenue management tools.

Seamless integration: Connection Combining Kevel and Placements.io technologies on one unified platform will help retailers more efficiently manage and monetize their ad inventory.

Scalable solutions: Both platforms are designed with scalability in mind, enabling retailers to expand their media networks without the constraints of traditional black-box ad technology solutions.

Improved Return on Investment (ROI): This collaboration will help retailers and e-commerce brands maximize their return on ad spend, resulting in better outcomes for their retail media investments.

This partnership underscores both companies’ commitment to raising the bar in ad tech and retail media. By joining forces, Kevel and Placements.io are at the forefront of enabling today’s modern retailers to build custom, in-house, privacy-first, revenue-generating ad platforms that can adapt to the rapidly changing digital advertising landscape.

For more information about partnerships and how they can benefit your business, visit Kevel.com and Placements.io.