Folklore Shop reopens online, increasing support for global, independent brands

The new store will feature returning brands like Rendoll, as well as a curated selection of independent clothing, accessories, beauty, wellness, homeware, and even kidswear brands like K’Apostrophe, Refine Studio, UNTOURAGE The Label, and Pink Root Products. Initially focused on brands that span the diaspora, the revamp shows the platform is expanding its reach. Brands from South America, Asia, Latin America, the Caribbean, and the U.S. provide a truly global shopping experience. New filters allow brands to support businesses based on country, identity of owner, and more. Say you want to support an emerging Latinx LGBTQIA+ brand or an eco-friendly femme brand that’s AAPI-owned, the search feature helps you shop with purpose. “There’s nothing right now that lets you reach 44 different countries and filter and find exactly what you’re looking for,” Rasool says.

Understanding that one of the “biggest barriers to working with independent brands, especially those in remote emerging markets, is shipping,” the shipping structure has also been streamlined. With the new platform, customers will benefit from shipping deals that cap shipping costs at $35-$45 for multi-brand orders, making it easier and cheaper to explore and buy from different brands.

In addition to the online improvements, the platform is preparing for a series of consumer pop-up stores in New York and Accra, and the first edition of The Folklore Residency will take place in Los Angeles from October 17-30. “We’re giving you a gateway to these products that you probably wouldn’t have access to otherwise,” says Rasool. The goal of these events is to provide an immersive, personal shopping experience that brings the stories of brands to life and strengthens the bond between consumers and creators, echoing the brand’s ethos of exploration and accessibility.

Inola Ojen

Courtesy of The Folklore