Apple Advertises iPhone 16 Pro and Apple Intelligence in New Videos

Ahead of pre-sales, Apple has released three new videos showcasing the iPhone 16 Pro with Apple Intelligence. The latest ads, featuring English actress Bella Ramsey, tout Apple Intelligence features in Mail, Photos, and Siri.

Here are the details for each of the new videos:

• Video #1, Personalized keepsake videos: “Create your own keepsake video by entering a description in the Photos app, and Apple Intelligence will find the best photos and videos to create a story with its own narrative arc.”
• Video #2, Email Summary: “Tap to see a summary of a long email in Mail and get to the point. You can also view email summaries right from your inbox.”
• Video #3: A More Personal Siri: “Equipped with awareness of your personal context, the ability to take actions within and across apps, and improved language understanding, Siri will be able to help you like never before.”

Apple confirmed this week that the first Apple Intelligence features will launch in October, including Writing Tools, notification summaries, custom memory movies in Photos, email summaries, and more.

Additional Apple Intelligence features, including updates to Siri, Genmoji, Image Playgrounds, and more, will be rolling out in the coming months.