Apple is reportedly working on a kid-friendly watch with a plastic casing

Apple is reportedly developing a new version of its Apple Watch SE, potentially using a plastic casing to make it more affordable and appealing to a younger audience. The move comes at a time when schools are increasingly restricting smartphone use and Apple is positioning its smartwatch as a suitable alternative for children. According to Bloomberg’s Mark Gurman, a plastic Apple Watch SE remains in development, despite not being unveiled at Apple’s recent event. While the company is facing challenges in switching from aluminum to plastic due to cost and quality concerns, the project is still moving forward, likely for a release next year.

Given that the current Apple Watch SE 2 model uses a 2022 chip, an update in this area is certainly expected. As such, the new SE is also expected to feature a faster processor, which will address the issue of the current model’s slower performance compared to newer devices.

The decision to use plastic is in line with Apple’s strategy to make the Watch SE more affordable and kid-friendly. Using a cheaper material could potentially bring down the price, making it a more appealing option for parents. Additionally, the plastic casing could be more durable and withstand the wear and tear of active kids.

Apple Watch SE 2 to be released in 2022 | Image Source — PhoneArena

Gurman further notes that Apple’s manufacturing teams are working diligently to overcome the challenges of switching to plastic. Apple’s experience in developing high-quality products and solving manufacturing problems precedes them, so it is expected that they will be able to solve any problems and deliver a well-made device.

This move toward a plastic model will undoubtedly expand Apple’s smartwatch lineup to meet the needs of a wider range of consumers. I can definitely see the more affordable Apple Watch SE appealing to budget shoppers and parents looking for a connected device for their kids.

While there’s no official release date yet, the prospect of a plastic Apple Watch SE is certainly generating interest. The question remains how Apple will balance affordability with quality and features in this new model. If successful, it could mark a significant step in making the Apple Watch more accessible to a more diverse audience, including those who may be dipping their toes into the Apple waters for the first time.