The Grey Cell PR Handbook on Brand Authority

Madhukar Kumar, Founder and Chief Strategist of Grey Cell PR, discusses the agency’s diverse client base, goal-oriented strategies and expansion plans.

The role of public relations (PR) has long been recognized outside of traditional sectors. It is now crucial to the startup and new technology sectors.

Grey Cell Public Relations (also known as Grey Cell PR) is a PR agency that works with startups, or as Madhukar Kumar, the agency’s founder and chief strategist, prefers to call them, new economy companies. He believes that these industries are disrupting traditional ways of working, whether it’s logistics, ed-tech, fintech or any other sector experiencing significant disruption.