EaseMyTrip enters medical tourism market; board approves acquisitions worth Rs 90 crore

3 minutes of reading Last update: 17 Sep 2024 | 16:05 IST

Online platform EaseMyTrip on Tuesday announced its entry into the growing medical tourism sector by acquiring a 49% stake in Pflege Home Healthcare for Rs 30 crore and a 30% stake in Rollins International for Rs 60 crore. In total, EaseMyTrip’s board has approved acquisitions worth Rs 90 crore to enter medical tourism, the company said in a stock exchange filing.

EaseMyTrip and Pflege Home Healthcare

EaseMyTrip’s acquisition of a 49 per cent equity stake for Rs 30 crore in Dubai-based Pflege Home Healthcare marks the platform’s entry into the healthcare services industry. Pflege is well-known for its wide range of home healthcare services, including doctor visits, nursing care, physiotherapy and the provision of critical medical equipment such as ventilators and oxygen. Their patient-centric approach, which focuses on providing compassionate care at home, will now be integrated into EaseMyTrip’s offering for customers seeking treatment abroad.

Through this partnership, EaseMyTrip aims to create opportunities for those seeking accessible healthcare solutions, especially in Dubai – a major hub for global medical tourism.

Speaking about the acquisitions, Nishant Pitti, CEO and Co-founder, EaseMyTrip, said, “Our portfolio has expanded significantly with the addition of Rollins International and Pflege Home Healthcare. This move allows us to revolutionize medical tourism by making it more accessible and convenient for our customers. Be it medical treatments or wellness stays, we are committed to providing seamless, high-quality care to both domestic and international travelers.”

EaseMyTrip and Rollins International

EaseMyTrip also acquired a 30% stake for Rs 600 million in Rollins International, a company specialising in gluten-free, lactose-free, allergen-free food products, dietary supplements and modern health therapies.

Rollins operates several wellness centers in major cities in India, including New Delhi, Mumbai, Bengaluru and Hyderabad, and is expected to expand further. This acquisition will enable EaseMyTrip to serve the growing market of health-conscious travelers who prioritize wellness and dietary needs while traveling.

Combining Rollins’ expertise in health-conscious and allergen-free products, EaseMyTrip aims to create travel experiences that meet the unique health and lifestyle needs of its customers.

Rohan Jain, Co-Founder of Rollins International, added, “We are thrilled to partner with EaseMyTrip, combining our focus on wellness and allergen-free products with their extensive travel network. Together, we will deliver health-focused travel experiences that meet the evolving needs of today’s travelers.”

Growth of medical tourism in India

Medical tourism – also known as health tourism or global healthcare – involves traveling abroad to receive medical care, often due to lower costs, cultural preferences or the availability of treatments not offered in their home country.

These acquisitions come at a time when the global medical tourism industry is experiencing unprecedented growth. Currently valued at $7.69 billion, the sector is expected to reach $14.31 billion by 2029.

First published: 17 Sep 2024 | 16:05 IST