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Kalibrate, a global location intelligence company with a North Texas CEO, acquires Houston-based IMST Corp. » Dallas Innovates

Posted on by darion

Charles Wetzel, CEO of DFW-based Kalibrate (Photo: Kalibrate)

Kalibrate, a global analytics company that provides software and services related to location intelligence and fuel pricing, has acquired Houston-based IMST Corp., an independent market research firm specializing in location selection, analysis and sales forecasting for convenience stores and gas stations. Based in Manchester, England, Kalibrate has an office in Irving, and CEO Charles Wetzel is based in Dallas-Fort Worth.

Kalibrate said the acquisition will strengthen its fuel station and convenience store forecasting capabilities and capacity. IMST serves thousands of convenience store and fuel store operators across the United States, providing reports and forecasts on fuel volume, convenience store sales, car washes, QSRs, truck stops and travel center development.

The terms of the agreement were not disclosed.

“We are pleased to welcome IMST to Kalibrate and further strengthen our offering to our customers in the fuel sector,” Kalibrate CEO Wetzel said in a statement. “Both Kalibrate and IMST believe that data is the key driver for better decisions, and we look forward to sharing methodologies that will enhance what we do.”

“The acquisition of IMST complements Kalibrate’s existing fuel station feasibility business, which currently serves over 300 clients annually. IMST’s expertise in truck stop reporting and complementary retail services beyond fuel will significantly expand Kalibrate’s existing fuel volume and EV footprint for more holistic site forecasting,” Wetzel added.

IMST CEO and President Travis Heiser said the transaction brings together two complementary companies.

“We are excited to join the Kalibrate team. We have historically served slightly different market sectors, but with obvious complementary adjacencies,” Heiser said in a statement. “Kalibrate’s pedigree in the fuel sector gives us great confidence that we are aligned with a company that understands the challenges and opportunities facing retailers, as well as the need for data to guide them.”

“The fuel and convenience store marketplace is more competitive than ever—and the range of support services to evaluate is more diverse than ever,” Heiser added. “Kalibrate and IMST’s combined experience across operator revenue lines means we become a one-stop shop for anyone looking to forecast a site’s potential for new construction, redevelopment, retrofit, or acquisition opportunities.”

IMST Corp. is a national leader in single-site testing for convenience stores and gas stations.

IMST provides the data convenience and fuel retailers need to make profitable expansion decisions. The company said it has completed thousands of new construction, renovation and remodeling assessment projects over the past 30 years. The projects span the entire United States and parts of Canada, IMST said. The company provides extensive experience in traffic counts, demographics, competitive impacts, pricing strategies and fuel and convenience development trends.

Kalibrate specializes in supporting clients seeking actionable insights into issues related to place, price, and promotion. Its customized analytics solutions consist of leading software platforms, consulting services, and proprietary data sets. It serves companies across industries in over 70 countries with offices in the United States, Canada, Japan, India, and Australia.

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