Inclusive design, resource efficiency keys to tech success–startups

STARTUPS emphasize that inclusive design and efficient resource management are important for the successful commercialization and incubation of technology—strategies that are proven fundamental to their achievements in the sector.

During the third National Agri-Aqua Technology Business Incubation (ATBI) Conference and Incubatee Summit held recently, Clark, Pampanga, two organizations showcased how targeted strategies can drive success in technology innovation.

Vera Bella Enterprises, known for its innovative tilapia-based ice cream and cookies, has turned product development challenges into a success.

“Our goal from the start has been to help farmers grow with every scoop and bite of our ice cream and cookies.Throughout the entire process of product development, we had placed a strong emphasis on inclusive product design,” Vera Bella Managing Partner Dana Vera Cruz said.

The company’s nine-year journey involved rigorous processes, including securing intellectual property, validating technology, and perfecting their product. To appeal to many customers, including those with diverse dietary needs, they ensured that their products were not only market-ready, but supportive of local agricultural communities.

Vera Bella has achieved a Technology Readiness Level of 9, indicating their technology is ready for full-scale commercialization.

Their Marketing Readiness Level of 8 suggests their product is nearly market-ready, while an Investment Readiness Level of 6 reflects moderate preparedness for investment and scaling.

Conversely, DMMMSU ATBI, an agri-aqua technology incubator based at Don Mariano Marcos Memorial State University, faces its own set of challenges, especially on managing limited resources.

“Balancing the distribution of these resources among multiple incubates can be difficult, often leading to disparities in the support provided,” Prof. Victoria Malaya, director of Innovation and Technology Commercialization, said.

Since its inception in 2018, DMMMSU ATBI has concentrated on effective resource management, including securing sustainable funding and providing high-quality mentorship to emerging technologies.

The challenge of attracting and retaining top talent is something that is a double-edged sword, as Malaya pointed out.

“Our incubates need skilled individuals and experts to drive their innovation, yet sometimes we struggle to find and retain such talent.”

On March 19, a World Bank data reported that the Philippines has been one of the most dynamic economies in the East Asia and Pacific region, with a robust economic recovery evident in its 5.6 percent growth rate in 2023.

According to the Statistical Indicators on Philippine Development 2023, the agricultural sector faces significant challenges, with only 1 out of 12 indicators showing a high likelihood of achieving end-of-plan targets.

However, the overall performance metrics revealed that 72 out of 33 indicators in Human and Social Development are low, reflecting challenges in areas that overlap with the startup ecosystem’s efforts to address community needs and support inclusive growth.

Image credits: CENTRAL LUZON STATE UNIVERSITY FILE PHOTO