EU Prepares to ‘Attack’ Google Again: What This Could Mean for the Company’s Business Model |

The European Union is ready to launch a new antitrust offensive against Google aimed at challenging the tech giant’s dominance in search servicesThe move could result in significant financial penalties and force significant changes to Google’s business model, according to sources familiar with the matter.
EU regulators are reportedly preparing a formal charge sheet under Digital Markets Act (DMA), focusing on how Google displays results for competing products in its specialized search services, such as Google Flights and Google Hotels.
Bloomberg reports that preliminary findings could be published in October, although this date may change due to changes in the leadership of the European Commission.
If Google fails to respond to EU concerns, and the company has until March 2025 to do so, it could otherwise face legal action. penalties up to 10% of global annual revenues.
The company met with EU officials this week to address regulatory concerns and propose a new design for its search tabs that would allow users to more easily access alternative search platforms and direct providers.
The latest action follows a series of antitrust battles between the EU and Google. Last week, the company lost an appeal against a €2.4 billion fine related to its comparison shopping service. However, earlier this week, it managed to overturn a €1.5 billion fine related to online advertising practices.
Google is not the only one facing DMA complaints – Apple and Finish also under scrutiny. The EU’s aggressive stance reflects growing global efforts to regulate big tech companies and ensure fair competition in digital markets.
As the March 2025 deadline for a final decision approaches, both the tech industry and regulators will be closely watching the outcome of the latest clash between the EU and one of the world’s most influential technology companies.