Google AI reviews are more visible to logged-in accounts than to non-logged-in ones

According to a recent study by BrightEdge, Google AI Overviews show more often for logged-in users and show 10-20% less for logged-in users. This percentage is different for each search category, but it was most often seen in eCommerce search queries. In eCommerce queries, Google AI Overviews showed 90% less for logged-in users compared to logged-in users.

Many websites are taking a close look at Google AI Overviews because they need to know how it can affect organic search traffic. Many industries and categories will have a huge impact on Google AI Overviews, so it’s important to know how it works so you can develop strategies accordingly.

According to BrightEdge, Google AI Overviews appear 21% less often for logged-out accounts in the education category, 17% less often for B2B technology, and 16% less often for logged-out accounts in the healthcare category. BrightEdge’s results also showed that there was a 172% increase in apparel-related queries in product carousels. There was a 42% increase in the use of unordered lists across industries.

Google is also working on having specialized and trustworthy domains instead of consumer-focused blogs. It is strict about healthcare citations, and many healthcare blogs are seeing a drop in citations. Other studies on BrightEdge AI show that its clients are getting less traffic from Perplexity and more from SearchGPT.

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