First China-Australia Cross-Border E-Commerce Development Conference Successfully Ends in Sydney; Witsbb Receives Star of the Year Award

SYDNEY, September 23, 2024 /PRNewswire/ — On September 9The first China-Australia Cross-Border E-Commerce Development Summit, hosted by Douyin Global Shopping and co-hosted by the Australian Trade and Investment Commission (Austrade) and the Australia-China Business Council (ACBC), was officially launched in Sydney. The summit, which was themed “Unlimited Evolution, Starting on a New Journey Together,” was represented by Australian brand Witsbb. At the summit, Witsbb shared how the Australian brand can leverage the Douyin platform to deepen its connections with Chinese consumers, achieving a two-fold increase in brand presence and sales.

As is known, dietary supplements produced in Australia are known worldwide for their rigor and quality, and Witsbb is one of the brands representative in this regard. The annual brand awards were announced during the event, and Witsbb, EZZ and Swisse received the “Star of the Year” award for outstanding innovations in the health sector.

During the event, Witsbb shared the brand’s growth story in the Chinese market. From joining the Douyin Global Shopping platform to consistently ranking as the #1 infant nutrition brand on Douyin and then setting new sales records in the infant nutrition industry, Witsbb has demonstrated keen market insight and exceptional innovation capabilities.

After entering the Chinese market, Witsbb was the first to introduce the concept of “allergen-free” formulas. In recent years, the number of sensitive infants worldwide has been steadily increasing, leading to stricter nutritional requirements. As a result, Witsbb has gone from excluding eight major allergens to excluding 29 allergens, with the aim of making its formulas even cleaner. By leveraging the high-quality content and traffic of Chinese cross-border e-commerce platforms, the brand has strengthened its interactions with Chinese consumers, accelerating the double growth of brand presence and sales.

“We hold ourselves to the strictest standards in research and development to make our formulas even cleaner, providing more reassuring and effective nutritional supplement solutions for more children. But to get good products to consumers faster, a strong entry point for the movement is essential. Development China “Cross-border e-commerce channels have become increasingly robust, which not only benefits the Witsbb brand but spells good news for the thousands of cross-border brands entering the Chinese market,” said Sid, International Market Manager at Witsbb.

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