E-commerce growth: Holiday season drives inventory growth across categories

E-commerce platforms are seeing a rise in inventory levels in preparation for the upcoming holiday season. Data from Unicommerce reveals rapid growth in sectors such as footwear, wearables, kitchenware and home furnishings.

The analysis shows that inventory levels increased significantly between June and August 2024. Footwear stocks increased by more than 55%, while wearable electronics saw a 33% increase. Kitchen and home furnishings increased by 30% and 26%, respectively.

Jewelry and healthy snacks saw the biggest increase in inventory, with stocks increasing by over 100% and 75% respectively. These moves are aimed at ensuring quick deliveries during the peak holiday demand period. Unicommerce CEO Kapil Makhija highlighted the importance of their technology in supporting e-commerce businesses during this critical period.

(Based on information from the agency.)