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Shreyas Jandial promoted to Global Vice President to lead YellowDigi’s global expansion

PNN

Mumbai (Maharashtra) (India), September 24: YellowDigi is excited to announce the promotion of Shreyas Jandial to the position of Global Vice President after his successful tenure as Vice President of Digital Business Solutions. Shreyas will now lead the company’s global business development, focusing on expanding YellowDigi’s presence in the fast-growing programmatic and display advertising markets.

Strengthening YellowDigi’s global reach

YellowDigi has seen significant growth over the past five years, successfully expanding its customer base across Asia, MENA, and South Africa. The company’s growth has been particularly notable over the past two years, with ad spend on its platform increasing from Rs 30 lakh per month to Rs 1.5 crore per month. Almost 100 brands now trust the YellowDigi team and platform, largely due to Shreyas Jandial’s leadership and vision.

Shreyas has played a key role in this success, helping YellowDigi establish itself as a key player in digital business solutions. His team’s managed software services have consistently delivered outstanding results, with campaigns across verticals like Automotive, OTT, Modern Retail, eCommerce platforms, Technology and Education exceeding client expectations. His promotion is key as the company looks to continue building on this success, explore new markets and further strengthen its global presence.

A leader in programmatic and display advertising

Shreyas’ primary focus in his new role will be the rapidly growing programmatic and display advertising market, which is expected to reach over $550 billion by 2026. Driven by automation and data analytics, programmatic advertising has revolutionized digital marketing by offering advertisers precise targeting that maximizes return on investment (ROI).

Shreyas’ leadership has already positioned YellowDigi to fully leverage this growth, with the company delivering exceptional campaign results across verticals. The team’s ability to offer cutting-edge solutions has not only strengthened client relationships but also positioned YellowDigi as a leading player in the global digital advertising space.

Driving Global Expansion

As Global Vice President, Shreyas will oversee YellowDigi’s international business strategy, focusing on scaling the company’s operations and expanding its reach in emerging and established markets. His deep understanding of global market dynamics and proven leadership make him ideally suited to lead YellowDigi’s ambitious growth plans.

With the company’s client base steadily growing and campaign performance expectations exceeded across multiple sectors including technology, education and e-commerce, Shreyas’ efforts will continue to drive YellowDigi’s success. He will identify new opportunities in untapped regions and grow the company’s strong presence in Asia, MENA and South Africa, leading YellowDigi towards continued global success.

A Word from Mayur Sethi, Founder and CEO of YellowDigi

Mayur Sethi expressed his enthusiasm about the future of the company under Shreyas’ leadership:

“The digital advertising industry is growing at an unprecedented pace, with programmatic ad spend expected to exceed $700 billion by 2027. We believe YellowDigi is ideally positioned to capitalize on this opportunity, and Shreyas Jandial now takes the helm as Global Vice President. His expertise in digital business solutions and global go-to-market strategy will drive YellowDigi’s expansion into new territories while helping our clients leverage the enormous potential of the programmatic and display advertising markets. I am incredibly excited about what lies ahead and I am confident that, under Shreyas’ leadership, YellowDigi will achieve extraordinary growth in the years to come.”

The road ahead for YellowDigi

With Shreyas Jandial at the helm as Global Vice President, YellowDigi is poised to become a dominant player in the global programmatic and display advertising industry. His strategic leadership coupled with YellowDigi’s innovative solutions ensures that the company will continue to thrive in the rapidly changing digital landscape.

As the digital advertising market continues to grow, Shreyas’ ability to lead YellowDigi through its next phase of expansion promises a bright future. The company’s extraordinary growth in managed services—delivering exceptional results across multiple sectors—signals tremendous opportunity for YellowDigi and the clients who trust its innovative platform.

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First published: 24 Sep 2024 | 17:55 IST