Save Fuel or Drink Coffee? Why Motivated Seafarers Can Help Reduce Shipping Emissions

Imagine a ship’s chief engineer faced with an unusual decision.

The load on the ship’s auxiliary engines has dropped to the point where one can be shut down, which reduces fuel consumption, but it’s also time for coffee.

Will he drink some coffee or turn off the engine?

The chief engineer’s decision is one that could be influenced by tech startup Signol, whose software applies behavioral science to shipping to help ship crews implement strategies to optimize marine fuel consumption and reduce emissions.