YouTube gives you another reason to upgrade to Premium

In short

YouTube’s new AI-powered conversational tool is now available for YouTube Premium members in the US.
It allows users to interact with videos by asking questions, summarizing content, and receiving recommendations.
This AI feature, similar to the Ask Photos feature in Google Photos, is part of Google’s strategy to improve its software services and attract more subscribers by offering unique functionalities.

YouTube really wants people to subscribe to YouTube Premium. Flooding the free YouTube with ads wherever possible and banning ad blockers are ways Google is trying to make sure you hit the subscribe button when asked for the hundredth time. But this latest addition is, in a way, a positive push towards Premium.

Previously in experimental phase, the new conversational AI tool is now widely available to YouTube Premium users in the US. However, it is only available on the Android app.

Users can launch the tool to explore videos more deeply. For example, if you’re watching a recipe, you can ask questions like “What ingredients do they use?” You can also ask for a summary of the video or to recommend related content.

To use the new tool, tap the “Ask” button below the video player. You can then choose from a selection of prompts or ask your own question. The concept is similar to the Ask Photos feature in Google Photos. Powered by Gemini, Ask Photos lets you interact with the Google Photos app in your natural language.

Google appears set to implement similar AI tools across its portfolio of software and device services to make them more appealing to paying customers. Is AI a compelling enough reason to subscribe to YouTube Premium or pay more for the service in the future? Let us know in the comments.