2024-09-25 | Hepsiburada announces 18-month results of the “Strengthening Trade and Technology for the Earthquake-hit Region” program

ISTANBUL, Sept. 25, 2024 (GLOBE NEWSWIRE) — D-MARKET Electronic Services & Trading (trading as “Hepsibura”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (hereinafter referred to as “Hepsibura” or “Business”), announces the 18-month results of the program “Strengthening Trade and Technology for the Earthquake-Affected Region” (hereinafter “Program”) for the period from 6 March 2023 to 6 September 2024.

From the launch of the Program in March 2023:

• The total number of active traders operating in the earthquake region has reached about 8,900, with about 4,650 new businesses selling their products online through Hepsiburada. The number of new businesses has increased by more than 22% in the past three months.

• Active sellers in the earthquake region sold a total of 10.3 million products through 6.8 million orders, generating a trading volume exceeding TRY 6.8 billion. Trading volume increased by about 30% over the past three months.

• The volume of trade generated by over 3,700 women entrepreneurs and women’s cooperatives in the region reached over TRY 480 million.

• Following the E-Commerce Specialization Centers in Adana and Hatay, Hepsiburada plans to open a third one in Kahramanmaras in September to support existing sellers and organize courses and training programs for those new to the e-commerce market.

• Hepsiburada’s training and internship program, called “Promise for Tomorrow,” has begun for the second time for university students affected by the earthquakes. In the new semester, third- and fourth-year engineering students selected for the program will receive e-commerce, entrepreneurship, and marketing courses. At the end of the eight-week program, the best will be offered a three-month internship at Hepsiburada.

The program is expected to run for two years from its inception.

Forecast statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, and includes all statements, other than statements of historical fact, contained in this press release, including, without limitation, statements regarding Hepsiburada’s “Trade and Technology Empowerment for the Earthquake Region” program. These forward-looking statements can be identified by terminology such as “may,” “could,” “expects,” “anticipates,” “aims,” ”future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely,” and similar statements.

These forward-looking statements are based on management’s current expectations. However, our management cannot predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are not promises or guarantees, but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to differ materially from its expectations expressed or implied in the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We therefore caution against relying on these forward-looking statements and qualify all of our forward-looking statements with these cautionary statements. For a discussion of additional factors that could affect the outcome of such forward-looking statements, please see our 2023 Annual Report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number 001-40553), and in particular the “Risk Factors” section, and other documents filed or furnished by Hepsiburada to the SEC from time to time. Copies of these documents are available online from the SEC at www.sec.gov or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated in the forward-looking statements contained in this press release. Any such forward-looking statements constitute management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forecasts contained in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no responsibility for updating these forecasts in light of new information or future events. Therefore, you should not place undue reliance on the forecasts.

About Hepsibura

Hepsiburada is a leading e-commerce technology platform in Turkey, connecting over 66 million members with over 264 million SKUs in over 30 product categories. Hepsiburada delivers goods and services through its hybrid model combining first-party direct sales (1P model) and third-party marketplace (3P model) with approximately 101 thousand sellers.

With a vision to lead the digitalization of commerce, Hepsiburada operates as a reliable, innovative and purpose-driven companion in the daily lives of consumers. Hepsiburada’s e-commerce platform provides a wide ecosystem of opportunities for merchants and consumers, including: last-mile delivery and fulfillment services, advertising services, on-demand grocery delivery services, and payment solutions offered by Hepsipay, Hepsiburada’s payment partner and BNPL solution provider. HepsiGlobal offers a selection of international merchants through its inbound arm, while its outbound operations are designed to enable merchants in Turkey to sell cross-border.

Since its establishment in 2000, Hepsiburada has been driven by its purpose, leveraging its digital capabilities to advance women’s role in the Turkish economy. Hepsiburada launched its Technology Empowerment for Women Entrepreneurs program in 2017, which has supported approximately 55,000 female entrepreneurs across Turkey to reach millions of customers with their products.

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