Vimal Oils enters e-commerce: a new era of digital retail

New Delhi (India), September 27: Vimal Oils, a name synonymous with trust and quality in the Indian edible oil industry, is embarking on a new transformative journey. From humble beginnings on September 23, 1993, when the company established its first refinery, Vimal Oils has continually evolved to meet the changing needs of its customers. Now, over thirty years later, the brand is making another key move: entering the e-commerce space.

Known for high-quality oils and a commitment to excellence, Vimal Oils adapts to meet the needs of today’s consumers who seek convenience, health and reliability in their everyday purchases. With a strong presence in traditional retail, the move towards digitalization marks a significant new chapter in the brand’s history that promises to increase its reach and influence in a growing market. Digital transformation has fundamentally changed the way consumers interact with brands and buy products. In the post-pandemic world, online shopping has become the norm, driven by convenience, safety and wider choice.

For Vimal Oils, entering the e-commerce market is not only about following trends, but also about taking the next logical step on the development path. Maintaining its strong traditional presence, Vimal Oils is expanding into digital platforms, offering consumers easier access to their favorite products at the touch of a button. One of Vimal Oil’s key strategies is to partner with leading e-commerce platforms to ensure seamless product delivery and hassle-free customer service. These partnerships enable Vimal Oils to leverage the existing infrastructure of digital platforms, delivering the efficiency and convenience that consumers expect in today’s marketplace.

(With the participation of the agency).