FRIEND launches an e-commerce platform – FBC News

(Source: Ministry of Trade, Cooperatives, SMEs and Communications/Facebook)

The e-commerce platform for micro-enterprises was created thanks to the partnership of the Integrated Enterprise and Rural Development Foundation and Shop Pasifika Private Limited.

The initiative provides a platform for entrepreneurs to promote their products and services, which will improve the lives of their families and communities.

In her speech at the launch, Deputy Prime Minister and Minister of Micro, Small and Medium-sized Enterprises, Manoa Kamikamica, stated that the initiative enables micro-enterprises to obtain a stable source of income through an e-commerce platform.

“We reflect on the critical role micro-enterprises play in not only alleviating poverty and supporting livelihoods, but also in improving quality of life, which is a core commitment of the Fijian Government. As we navigate our economic landscape, it is critical that we empower local communities to take ownership of their future.”

(Source: Ministry of Trade, Cooperatives, SMEs and Communications/Facebook)

Kamikamica says it will also break down barriers for entrepreneurs to access local and international markets, paving the way for a prosperous future for all Fijians.

It commends FRIEND for its commitment to improving the lives of Fijians over the past twenty years through various social and economic empowerment programs.

The government has committed to developing the first-ever e-commerce strategy as it highlights the potential of e-business in the digital age.

The initiative was funded by USAID’s Pacific American Fund.