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Are you ready for the next frontier of app development?

Posted on by darion

Are you ready for the next frontier of app development? Join us at the App Promotion Summit in Berlin to prepare to scale and grow your apps in 2025.

As we reach the final quarter of 2024, the app industry is on the cusp of a new wave of sustained progress.

Only in the EU, everyone has a smartphone with a 500 m base. The functionality of devices is constantly improving thanks to artificial intelligence, connected devices and greater computing power.

Non-gaming app payments have reached $64 billion, creating a gigantic digital market. Activities such as banking and e-commerce are increasingly moving to an app-based model.

More and more successes are emerging with a new group of lifestyle and content apps starting to achieve scale in both usage and monetization:

  • Flo has MAU 68 million and over $100 million in revenue
  • Strava has 16 million MAU and $275 million in revenue
  • Weward achieved revenues of $7 million on MAU 7 million (all in France)
  • Headspace generates revenue of $195 million on just 2.5 million MAU

Value continues to depend on advanced application development strategies and tactics across the entire funnel, including:

  • Privacy-enabled user acquisition
  • New channels, e.g. TikTok, Influencers, CTV, Web2app
  • Sophisticated employee retention and onboarding strategies
  • Using generative artificial intelligence to optimize creation and workflow
  • Revenue optimization and subscription models

Meanwhile, the ecosystem of application platforms and service providers is becoming more sophisticated, with both large, mature players and innovative new entrants providing platforms to drive UA, engagement, analytics and monetization.

During the App Promotion Summit Berlin, we will discuss key topics that will drive development in 2025 in 5 rooms with interactive discussions, presentations and workshops.
Our exhibition areas will host some of the world’s best app platforms and agencies.
If you want to prepare for the next breakthrough in app development in 2025, join us on December 5.