The cosmetics brand-aware pharmacy is financed by nuclear capital

With this investment, the company also welcomed Atomic Capital founder and managing partner Apoorva Gautam to its board of directors.

Conscious Chemist will use the new money to improve its product playbook and operations, as well as expand its digital footprint and supply chain, marketing and product distribution

Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist is a D2C beauty brand operating in the skincare category

D2C cosmetics startup Conscious Chemist has raised funding of Rs 12 Cr (approximately $1.4 Mn) from PE firm Atomic Capital.

With this investment, the company also welcomed Atomic Capital founder and managing partner Apoorva Gautam to its board of directors.

Conscious Chemist will use the new money to improve its product playbook and operations, as well as expand its digital footprint and supply chain, product marketing and distribution.

In addition, the proceeds will also go toward enhancing customer satisfaction through insightful, data-driven analytics and venturing into newer markets in the beauty and wellness industry.

“We are delighted to have Gautam join our board as part of our new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on rapidly scaling and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences,” said Robin Gupta, CEO of Conscious Chemist.

“We believe that Conscious Chemist has enormous potential in the BPC space. I look forward to supporting the team in achieving the 100 Cr ARR target,” Gautam said.

Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist is a D2C beauty brand that operates in the skin care category. It claims to serve over 10 lakh customers across India. It reaches out to customers through platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto and its own D2C website.

Competes with Dot & Key, Earth Rhythm, Minimalist, Dr. Sheth’s and The Dermacco in the Indian skincare segment.

This is at the heart of beauty and personal care startups that are attracting investor interest as consumer demand for skincare products grows.

Inc42′Report on the state of Indian e-commerce for the first half of 2024, recognizes the Indian BPC market as the fastest growing e-commerce segment in the country and expects its market to reach USD 28 billion by 2030, which will constitute 7% of the total e-commerce market.