Big Sur AI powers the future of e-commerce with artificial intelligence

From start-ups to industry giants like TikTok, companies are increasingly turning to artificial intelligence to improve online sales. Digital advertising is growing five times faster than US inflation; 71% faster than TV advertising costs. Moreover, the average customer acquisition cost (CAC) in e-commerce has increased by over 60 percent over the last five years due to rising digital advertising costs, as reported by SimplicityDX in 2023. This creates an urgent need for companies to improve the conversion of visitors to customers .

Meet Big Sur AI, a San Francisco Bay Area-based company run by two former Google employees that touts an innovative solution to increase sales and reduce costs, leveraging the proven success of its technology to shape the future of e-commerce.

Big Sur AI offers a comprehensive AI Sales Agent platform that helps retailers personalize the shopping experience by guiding shoppers through interactive, intuitive and customizable automation in seconds. The seller can customize the sales agent to match their brand identity, providing their customers with a differentiated and engaging experience.

The Big Sur AI platform can respond to customer inquiries in real time, guiding them to their desired products, regardless of their complexity. As customers navigate the site, the platform personalizes their experience by intelligently predicting and suggesting the questions they are most likely to ask, helping them overcome reservations and make informed purchasing decisions.

Using advanced analytics, the AI ​​sales agent predicts how site visitors will browse. For example, if someone adds a product to their online cart, an AI sales agent can suggest a related product and immediately compare other products – all based on data, not just what the supplier thinks customers want.

By improving the online shopping experience and increasing conversion rates, Big Sur AI reduces the need for repeat ad spend to attract the same customers, thereby lowering overall CAC. A comprehensive approach to buyer support provides a more effective way to convert visitors from ad clicks to purchases, which in turn increases the return on ad spend for suppliers.

Thanks to its capabilities, Big Sur AI stands out from other general e-commerce AI tools by offering more than just responsive chatbots.

Unlike generic tools, the AI ​​sales agent is customized for each seller, trained on brand-specific data to create dynamic content – ​​whether it’s generating landing pages in real-time, personalizing recommendations, and more. This tailored approach delivers a dynamic shopping experience that has improved sales and secured future customer visits.

“Each AI sales agent is equipped with product knowledge specific to the company’s brand, so they have all the information about fit, recommendations, general knowledge and everything else about the brand and its industry. This unrivaled knowledge is similar to a sales agent’s knowledge in a brick-and-mortar store to provide customers with a personalized experience,” says Big Sur AI co-founder and CEO Vinod Ramachandran.

There is a demand for this type of technology in the e-commerce industry, and a recent Business Insider article noted that TikTok and other retailers are asking how artificial intelligence can improve the way they attract and retain consumers, and most importantly, guide them through repeat purchase process – questions that the AI ​​Sales Agent platform is already able to answer.

It’s trends like these that Ramachandran and others provide free insight through the Big Sur AI blog, which features regular updates on topics e-commerce sellers need to know, as well as must-reads on how AI can benefit you e-commerce companies. any size.

Despite much debate online about the potential benefits of AI, it remains a popular technology with few proven breakthroughs – but Big Sur AI is already delivering proven successes for enterprises.

Big Sur AI’s long, growing client list is a testament to the platform’s success, as it has helped companies such as Brunt Workwear, Wyze, Faction Skis, Inglesina, and more.

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