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UAE authorities are remaining tight-lipped about the country’s plans for its emerging gaming industry, but gaming could be lucrative, a topic we cover in this episode of the Skift Travel Podcast.

Rashaad Jordan

Gambling has long been taboo in the UAE, but the country’s officials are quietly growing a multibillion-dollar gaming industry, a topic Skift recently examined in depth.

Middle East reporter Josh Corder discussed what he discovered about the UAE’s efforts to establish the game with editor Sarah Kopit and research director Seth Borko in this episode of the Skift Travel podcast .

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Key Points

Secrecy and timing in the UAE casino industry: The casino industry in the UAE is being built behind the scenes. The government is waiting until everything is ready before officially legalizing games of chance, creating an “avalanche” effect when it is launched. This secrecy, including the unprecedented federal gambling law, has frustrated analysts but appears strategic in terms of timing.

Foreigners as target market: With 80% of the UAE’s population being foreign, the casino industry primarily targets non-Emiratis. Advertising rules suggest that the premises will not be the center of attention. Operators like Wynn and MGM are targeting markets in India, GCC, Europe and potentially China.

Heavily regulated game: The United Arab Emirates will impose strict regulations on gambling, inspired by the Singapore model. Regulations will include responsible gaming measures such as voluntary exclusion lists, identification requirements and advertising restrictions. The game will likely be separated from traditional Emirati culture in order to preserve local values.

Economic importance of Ras Al-Khaimah (RAK): RAK, one of the lesser-known emirates, will be the first to welcome a casino, with the Wynn complex being the cornerstone of its economic strategy. This project is expected to significantly increase the value of tourism and real estate, positioning RAK as a crucial player in the UAE gaming industry.

The UAE’s diverse approach to tourism: The United Arab Emirates is developing a multi-faceted tourism strategy, with Dubai known for its luxury shopping, Abu Dhabi for its sports and events, and RAK for its gambling. This integrated approach encourages tourists to experience multiple emirates, strengthening the overall appeal of the UAE as a destination.

Episode summary

The casino industry in the UAE is growing quietly, with little public disclosure. Despite ongoing preparations, including gaming licenses, the UAE has yet to officially legalize gambling. This secrecy stems from the UAE’s cautious approach, aiming for a sudden, large-scale launch rather than a gradual introduction. Cultural sensitivities and religious considerations are driving this cautious deployment, as UAE leaders seek to balance modern economic development with traditional values.

UAE casinos will likely cater primarily to foreigners, as advertising restrictions and cultural sensitivities suggest that UAE residents will not be the target market. Analysts are frustrated by the lack of transparency, but investor confidence jumped when Wynn received its gaming license. Ras Al Khaimah, one of the lesser-known Emirates, will host the first casino as a test, positioning itself as a hub of gaming and luxury tourism.

The industry should be heavily regulated, like Singapore, with strict controls on advertising and responsible gaming practices. The UAE balances its desire to become a global gaming destination with its cultural and legal frameworks. The success of these projects could influence other global gaming hubs, potentially displacing high-end travelers from countries like Macau and Las Vegas.