Top 20 e-commerce companies in India

India’s e-commerce sector continues to grow, bringing the retail landscape in the world’s most populous country online. Giants like Flipkart and Amazon are leading the way, catering to a growing middle class that values ​​convenience and variety, while newcomers like Jiomart and Nykaa are growing rapidly. As India’s digital infrastructure improves and consumer behavior evolves, the following companies can play a key role in the evolution of e-commerce in India.

20 e-commerce companies in India worth knowing about

Founded in 1994, Amazon revolutionized e-commerce by making personalized recommendations and same-day delivery the norm in online shopping. Today, the company operates the world’s largest retail platform where it facilitates sales of its own products to millions of suppliers and third-party sellers. Amazon’s headquarters is in Seattle, but its largest corporate office outside the United States is in Hyderabad, where it employs about 15,000 employees. It also has dozens of offices and fulfillment centers in Bangalore, Delhi and several other cities across India.

Flipkart is the operator of one of the largest e-commerce platforms in India, competing only with Amazon for the first place. It sells everything from clothing to furniture to flight bookings on its site, and is mainly focused on developing technology to improve users’ shopping experience. The company is primarily headquartered in Bangalore and has several other offices across the country.

In addition to thousands of stationary stores around the world, Walmart operates one of the largest e-commerce platforms, supported by a global network of hundreds of technologically advanced distribution centers. The US retail giant has been expanding its presence in India since 2018, when it bought a majority stake in Bengaluru-based e-commerce company Flipkart for $16 billion. Going forward, the company says it will import $10 billion worth of goods annually from India by 2027.

Meesho operates a social commerce site where users can buy and sell clothing, electronics, home decor items and more online. Owned by Fashnear Technologies Private Limited, the Bangalore-based company was founded in 2015 as a shipping platform but has since grown into a global ecosystem facilitating trade between suppliers, sellers and customers, relying heavily on social media platforms such as Instagram and TikTok. Meesho, valued at $3.9 billion, is one of the fastest-growing e-commerce startups in India, attracting a large base of low- and middle-class consumers in the country with its diverse range of unbranded goods at affordable prices.

The Swift platform aims to connect every link in the e-commerce chain, enabling individual sellers and direct-to-consumer brands to incorporate their digital storefronts into checkout and shipping operations. More than 10,000 businesses around the world use Swift for shopping cart management, payment processing, order fulfillment, returns and reconciliation, and much more. The company is headquartered in Bangalore with additional offices in New Delhi and Dehradun.

Tata CLiQ is the digital commerce arm of the Tata Group, India’s largest conglomerate. The site operates an omni-channel marketplace model where consumers can purchase clothing, footwear, jewelry, accessories, beauty products and much more. The Mumbai-based company also runs a separate luxury fashion venture called Tata CLiQ Luxury, which includes brands such as Burberry, Prada and Swarovski.

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Myntra is an Indian fashion e-commerce company headquartered in Bangalore. The site offers a wide range of clothing, as well as beauty products and household items such as blankets and wall decorations. The company was founded in 2007 as a personalized gifting site, then pivoted after being acquired by e-commerce giant Flipkart in 2014, and continues to operate independently. In 2022, Myntra also launched an express delivery service on its platform, through which buyers can receive their orders within one to two days of purchase.

According to its website, Snapdeal is one of the four largest online shopping sites in India and is reported to have a revenue of Rs 388 crore in 2023. Clothing, electronics and home goods make up the majority of the items sold on the site where customers can also shop for fitness equipment, car accessories and even rare collectibles. The New Delhi-headquartered company has a large network of third-party logistics partners, enabling it to cover over 96 percent of India’s PINs and deliver to thousands of cities.

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Etsy is an online marketplace focused on selling custom, handmade, vintage and specialty goods, from jewelry and clothing to furniture and art, as well as craft supplies and tools. The site works similarly to traditional open trade shows, where sellers have their own digital storefronts where they display their products for a flat fee and communicate directly with customers. Although Etsy is headquartered in New York, the company has an office in Delhi and continues to expand its presence in India by integrating rupee transactions on its website, recruiting sellers and promoting the marketplace to consumers.

JioMart, founded as a joint venture between subsidiaries of Reliance Industries, Reliance Retail and Jio Platforms, is an e-commerce platform where users can buy everything from air conditioners to food online. The Mumbai-based company started with grocery delivery and has since expanded to other products such as fashion, homeware, electronics, wellness and more, delivering to hundreds of cities across India. In 2022, JioMart also partnered with Meta to launch the first end-to-end shopping service on WhatsApp, enabling customers to use the chat service for grocery shopping.

Logistics in Pune Xpressbees works with many of India’s leading e-commerce companies, including social commerce company Meesho and online pharmacy NetMeds, providing them with third-party storage, delivery and other logistics services. It also offers software that helps companies track shipments, manage warehouse operations and fulfillment, optimize the supply chain through data analytics, and more. According to its website, the company makes over 3 million shipments a day to over 20,000 PIN codes throughout the country.

Nykaa is a Mumbai-based e-commerce company that sells beauty, wellness and fashion products through its website, mobile app and over 100 physical stores. The platform features brands ranging from Dove and L’Oreal Paris to luxury brands such as Dior and Yves Saint Laurant. In 2020, Nykaa became the first woman-led Indian company to achieve a unicorn valuation of $1 billion. In 2021, the company made history again when its founder and CEO Falguni Nayar became the first Indian to publicly introduce a unicorn.

Part of the e-commerce initiative of Indian retailer Reliance Retail, Ajio offers a wide range of clothing, accessories, cosmetics and home goods. On the site you’ll find both Western styles from brands like Puma and Levi’s, as well as more traditional styles from Indian brands like Nyrika and Soch. It also has a separate footwear department where you can find the latest footwear from Nike, Fila, Reebok and other famous brands.

Wayfair launched in 2002 the website has become a popular place to quickly buy furniture, enabling consumers from all over the world to have couches, chairs, desks, rugs, kitchen appliances and many other items delivered straight to their homes in just a few days. It also uses technologies such as artificial intelligence and augmented reality to further improve your e-commerce presence. The company is headquartered in Boston, but has a large technical development center in Bangalore that serves as its Asia-Pacific headquarters.

Neeman’s is an Indian footwear brand known for its line of sockless, odorless unisex footwear that is made from renewable materials such as all-natural cotton and merino wool. It also sells a variety of flip-flops, slippers and flats, as well as T-shirts for men and women. Founded in 2017, the Hyderabad-based company has sold over 2 million pairs of shoes and now ships worldwide, according to its website.

Firstcry is an online marketplace focused on baby and children’s products where customers can buy everything from diapers to clothes to strollers. Founded in 2010, the Pune-based company also operates hundreds of brick-and-mortar branches across the country. Firscry is owned by Mahindra Group, a leading Indian conglomerate, and is worth $4 billion at the end of 2023.

Bangalore-based Quikr operates an online marketplace and classifieds website serving over 1,000 cities across India. Categories include appliances, cars, workplaces, commercial real estate and even personal loans. Users can visit the site to find an apartment, sell their old bike, promote their small business, sign up for salsa classes, and much more.

Melorra is a Bangalore-based jewelry brand known for its fashionable gold pieces ranging from earrings to necklaces, which are sold both on its e-commerce website and in various offline stores across India. The company designs and produces its jewelry using 3D printing technology, offering pieces in all shades of gold (yellow, white and pink), which often contain various gemstones.

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Bummer is an Ahmedabad-based e-commerce company that sells underwear, loungewear and pajamas on its website. Her clothes are famous for their bold colors and whimsical patterns, with designs depicting everything from hot sauce bottles to glow-in-the-dark spaceships. All of its products are made from breathable “ultra-soft MicroModal fabric” sourced from beech trees, which Bummer says comes from “eco-friendly” factories.

Founded by actress and entrepreneur Aashka Goradia Goble, Renee Cosmetics is an Indian makeup brand known for its wide range of cruelty-free beauty products including lipsticks, perfumes and nail polishes. The cosmetics can be purchased on the company’s website, as well as through other e-commerce platforms such as Amazon, eBay and Nykaa.