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Chinese e-commerce users such as AliExpress and Temu are happy with the low price, but there is…

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(Source: AliExpress ad screenshot)

Chinese e-commerce users such as AliExpress and Temu are happy with the low price, but there are also complaints about quality.

According to a survey of 500 consumers aged 18 and over across the country who used Ali, Temu and Xuin last month, 41.8 percent of respondents said they were satisfied with made-in-China e-commerce.

The satisfaction rate with the product price was relatively high and amounted to 80.8%, while the remaining sectors remained in the range of 20-30%.

In detail, the purchase and delivery tips are 32.2%, the delivery status (packaging) is 25.4%, and the delivery period is 24.0%. The lowest were product information (16.8%) and product quality (20.0%).

Consumers who answered that they were not satisfied with C-commerce also cited product quality as a reason (64.3%). This is followed by delivery delays (53.6%), difficulties with returns and cancellations (44.7%) and fraudulent sales (16.8%).

27.2% of consumers had experience receiving complaints or advising on damages when using C-commerce. In terms of age, most people were in their 40s and 50s.

53.7% of the consultation reasons were related to product delivery, 42.6% were related to refund after canceling a return, and 28.7% were related to canceling a return after purchase.

Most consumers also had problems with claims advice. Sixty-four percent of consumers with victim counseling experience said it was not easy to review telephone consultations, reimbursement procedures, and consultation outcomes. Only 37.5% of respondents said they were satisfied with the results of the consultation.

However, 62.0% responded positively when asked if they were willing to continue using C-commerce. The reason for this was the fact that “because it is cheap” constituted the vast majority – 84.2%, and “because the products are diverse” – 11.3%.

Consumers who said they would not use this product again cited low quality (54.3%), product safety (24.3%), difficulties in purchasing products (5.7%), delivery delays (5.7 %) and concerns about leakage of personal data (4.3%).

In the C-commerce segment, domestic consumers most often purchased household goods (34.8%), and the percentage of purchases included clothing (18.0%), household appliances (9.2%), accessories (8.4%) and sports goods ( 4.6%)) was also relatively high.