Amazon has partnered with Vizag tribal products for sale

E-commerce company Amazon India has signed an MoU to empower tribal artisans of Visakhapatnam through economic opportunities, cultural preservation and community development.

The MoU between Amazon India and the forest tribes of Visakhapatnam signifies a shared commitment to supporting indigenous crafts, promoting cultural exchanges and improving livelihoods. Under Amazon Karigar, tribal artisans will gain access to Amazon’s extensive reach and resources by showcasing and selling tribal handicrafts. Initially, the project will focus on online sales of forest products in non-consumer categories such as grass weaving for mats, elephant dung paper and bamboo utensils. The partnership aims to leverage the rich heritage and craftsmanship of tribal communities to offer authentic, handcrafted products to audiences around the world through an e-commerce platform. This move highlights Amazon India’s commitment to social responsibility and sustainability, which is in line with its mission to make a positive impact on the communities it serves.

The main goal of the partnership is to provide visibility and support revenue generation for tribal forest products by listing them on Amazon, thereby creating employment opportunities. The Amazon Karigar program will provide tribal members with comprehensive training in value addition, packaging and branding, enabling them to sell products online. Under this initiative, an e-commerce center will be established in the Visakhapatnam tribal forest area. The hub will be a key hub for various activities including primary and secondary packaging, storage, shipping and order processing.

Speaking on the occasion, Gaurav Bhatnagar, Director, Seller Acquisition and Development, Amazon India, said, “The partnership signifies our ongoing efforts to celebrate the richness of Indian crafts, empower and support the socio-economic empowerment of tribal communities while preserving their traditional knowledge , skills and cultural heritage.”