Fender and Bluecore use data to provide consumers with a more personalized shopping experience – Retail Technology Innovation Hub

“We are proud to start cooperation with such an iconic global brand. “Fender is known to consumers around the world, from fans to professional musicians, and every customer has a unique connection to the brand and its products,” says Jason Grunberg, CMO at Bluecore.

“Our approach to customer identification and movement means that Fender will be able to recognize each shopper and customer, understand their individual interests and automate relevant experiences.”

“Our strategy will deliver long-term value as well as the flexibility to meet customer and partner needs in a manner consistent with specific near-term goals.”

“We are pleased to be working with the Bluecore team, working closely with our growth goals,” says Jonni Murphy, Director of CRM at Fender.

“Throughout our evaluation process, their strategic analysis and its suggestions for increasing customer engagement demonstrated their deep understanding of our business and focus on identifying sustainable growth opportunities.”

Fender says it will increase digital identification, retention, reactivation and purchase frequency with Bluecore’s ID-based technology.

Together, the two companies will deliver relevant experiences that combine Bluecore’s patented approach, which combines customer insights with Fender’s company and product data for richer and more effective marketing.

The Bluecore team migrated after initial launch within four weeks, introducing program extensions including SMS and custom integrations to ensure complete application flexibility.