Atari announces the acquisition of the Intellivision brand

Takeovers have been in vogue in the gaming industry lately. While the best example on everyone’s mind is probably Xbox’s recent acquisition of Activision Blizzard, several of them have occurred as far back as 2024. The latest was announced today by Atari, which confirmed that it had acquired its longtime rival, Intellivision.

Atari announced that it has purchased the Intellivision brand and over 200 games from Intellivision Entertainment. As part of the agreement, Intellivision Entertainment will rebrand and continue the development and distribution of the Amico game console along with a license from Atari to distribute new versions of Intellivision games on the console. Atari will also look to expand digital and physical distribution of older Intellivision games, potentially create new games and explore licensing opportunities.

“This was a very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision and the golden age of gaming,” Atari president and CEO Wade Rosen said in a press release.

“Atari has been a valuable partner and we are confident that it will be a responsible steward of the renowned Intellivision brand,” said Intellivision Entertainment CEO Phil Adam. “We look forward to our expanded partnership and bringing a wide range of new Atari and Intellivision titles to the Amico and Amico Home family of gaming platforms.”

Atari has recently been experiencing a small renaissance in public awareness. In addition to other acquisitions such as Nightdive Studios and Digital Eclipse, Atari also released well-received games such as Mr. Run and Jump and Atari 50: The Anniversary Celebration. To learn more about Atari’s prospects and current strategy, listen to the 2023 episode of All Things Nintendo, which includes an in-depth conversation with Wade Rosen here.