Walmart expands its metaverse and influencer efforts with Walmart Realms

Walmart Realm “So Jelly” Store (Image courtesy of Walmart and Emperia).

Walmart’s new immersive shopping experience is expanding its presence in “virtual worlds” and among influencers.

The discounter has launched “Walmart Realms,” a 3D virtual shopping environment curated by digital influencers and built on the Emperia metaverse platform. Available on a dedicated website, Walmart Realms offers a selection of three animated 3D stores, each with its own theme and inventory created by a different influencer or team of influencers.

Each store offers a 180-degree rotating view and products that customers can click on to get a detailed view and add to their cart. In a gamification element, visitors can also click on “sparks” (representations of the Walmart symbol) and collect them to win prizes.

Currently, the three stores are “So Jelly” – an undersea theme curated by Mai Pham, “Y’Alternative” – ​​a “Wild West meets Goth Glam” theme curated by Makenzie and Malia, and “Go Chromatic” – a theme metallic curated by Nava Rose.