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Cybersecurity labels for smart devices are intended to help people choose items that are less vulnerable to hacking attacks

FILE – White House press secretary Karine Jean-Pierre speaks about the cybersecurity certification and labeling program at the White House in Washington, July 18, 2023. Smart devices such as baby monitors, fitness trackers and internet-connected devices will soon be eligible for labels that certify that meet federal cybersecurity standards. Federal officials said Wednesday that the first “Cyber ​​Trust” labels could appear before the holiday shopping season. The White House announced labels last year to help consumers avoid hack-vulnerable devices. (AP Photo/Susan Walsh, File)

WASHINGTON (AP) – Consumer labels intended to help Americans choose smart devices that are less vulnerable to hacking could begin appearing on products ahead of the holiday shopping season, federal officials said Wednesday.




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Under the new U.S. Cyber ​​Trust Mark Initiative, manufacturers can place the label on their products if they meet federal cybersecurity standards. The types of devices eligible for labeling include baby monitors, home surveillance cameras, fitness trackers, refrigerators and other internet-connected devices.

The White House first announced the existence of “Cyber ​​Trust” labels last year, and the Federal Communications Commission finalized details in March, so the labels will begin appearing in a few months.

“Hopefully, by the holiday season, we will start seeing devices with this trustmark,” said Nicholas Leiserson, deputy national director for cyber policy and programs. Leiserson made his comments Wednesday during a panel on cybersecurity at the McCrary Institute at Auburn University in Washington.

The labels will also include QR codes that consumers can scan for information about the security of their devices.

Officials likened the labels to the Energy Star program, which rates the energy efficiency of appliances, and said the idea was to empower consumers while encouraging manufacturers to improve their cybersecurity.

Industry participants include Amazon, Best Buy, Google, LG Electronics USA, Logitech and Samsung.

The proliferation of so-called smart devices has coincided with rising cybercrime, where a single unsecured device can often provide cyber intruders with a dangerous foothold in a home network.

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