Pixalate publishes a list of mobile apps with the highest scores

LONDON, May 24, 2024 (GLOBE NEWSWIRE) — Pixelatthe market-leading fraud, privacy and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the April 2024 IVT Mobile Apps Report. Apple App Store AND Google Play Store. The series shows which mobile apps appear to be most affected by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

As of April 2024, Pixalate analyzed over 385,000 app downloads in the Apple App Store and Google Play Store and over 31.8 billion open programmatic ad impressions worldwide.

The reports highlight the five most common types of IVT observed by Pixalate on both mobile application platforms during the study period, namely:

• Display ad fraud (Refined outlier activity*): includes impressions generated from the same browser or device with a statistically significant inflated rate.
• Video views scam (Refined outlier activity*): Video ad views generated on the same browser or device with a statistically significant inflated rate.
• Masked IP (Manipulation/Spoofing of Location Related Attributes*): Includes video ad views generated on the same browser or device with a statistically significant inflated rate.
• Proxy (Invalid proxy traffic*): The display comes from an intervening proxy device that manipulates the traffic counter, allows non-human or invalid traffic, or does not follow the protocol.
• High risk device identifier (Known dangerous or fake SIVT sources*): The display comes from a device ID marked as having a high risk of invalid traffic.

*( ) denotes the IVT detection method in accordance with the Media Rating Council (MRC) invalid traffic guidelines.
Pixalate excluded spoofing from this report because spoofing requires different tactics to prevent it (e.g., blocking an app that is highly influenced by spoofing can lead to blocking apps that generate real traffic that is attractive to buyers). See ours Mobile app spoofing series to list the apps most affected by the IVT spoofing type.

Learn more about the types of IVT reported by Pixalate in our article Knowledge base.

Top Mobile Apps Impacted by IVT – April 2024

Google Play Store apps with the highest IVT rates – April 2024

1. GO culinary channel (28%)
2. Cube puzzle (24%)
3. British Films and TV Shows by Fawesome (21%)
4. FXNOW: Watch TV Live & On Demand (19%)
5. NV.TV (17%)

Apps from the Apple App Store with the highest IVT rates – April 2024

1. Polis tiles (50%)
2. Global music player (49%)
3. 오락 – 만보기 잠금화면 뉴스 앱테크 (48%)
4. LINE: ソリティア (48%)
5. Puzzle Villa – HD puzzle (48%)

Download the full list of the 20 most impacted mobile apps by IVT in April 2024.

About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention and data analytics across the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data scientists, advertisers, publishers, ad tech platforms and financial analysts across the Connected TV (CTV), mobile app and website ecosystems. Pixalate is MRC accredited to detect and filter advanced invalid traffic (SIVT). www.pixalate.com

Reservation

The content of this press release and Apps with the highest IVT reports (“Report“), reflect Pixalate’s views on factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are simply opinions, which means that they constitute neither facts nor guarantees. Pixalate provides this data not to undermine the position or reputation of any entity, person or application, but instead report findings and trends regarding programmatic advertising activity over the period under review.