Better Choice Receives NYSE Rules Letter

NEW YORK, May 24, 2024 (GLOBE NEWSWIRE) — Better Choice Company Inc. (NYSE American: BTTR) (the “Company” or “Better Choice”), a pet health and wellness company, announced today that it has received a warning letter from the NYSE Rules regarding the Company’s disclosure of material news in a manner inconsistent with NYSE American guidelines Company Guide.

Section 401(a) of the Company Guide requires a publicly traded company to “promptly make public all material information relating to its business” and that “if such disclosure is to be made between the hours of 7:00 a.m. and 4:00 p.m. Eastern time, the necessary is to notify the Stock Exchange at least ten minutes before the announcement.”

At approximately 12:50 a.m. EST on May 17, 2024, the Company issued a press release announcing its first quarter 2024 results, which constituted a significant press release. In doing so, the Company failed to comply with Section 401(a) of the Company Guide by notifying the Exchange prior to publication of the announcement or by providing the Exchange with an advance copy of the announcement. Accordingly, on May 21, 2024, the Company received a warning letter from NYSE Regulation pursuant to Section 1009(a)(i) of the Company Guide to notify the Company of the noncompliance.

About Better Choice Company Inc.

Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take an alternative, nutrition-based approach to pet health compared to conventional dog and cat food offerings and position our portfolio of brands to benefit from key trends of the increasing humanization of pets and consumer focus on health and well-being. We have a proven, decades-long track record of selling trusted pet health and wellness products, and we leverage our established digital footprint to empower pet parents with the knowledge they need to make informed decisions about their pets’ health. We sell the majority of our dog food, cat food and treats under the Halo brand, which focuses on providing real whole meat, sustainably sourced kibbles and canned foods, as well as minimally processed raw food and treats for dogs. For more information please visit https://www.betterchoicecompany.com.

Forward-looking statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “may,” “target,” “potential,” “likely,” “will,” “expected” and similar expressions that refer to us are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections regarding future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated in these forward-looking statements may not be achieved. Further information about the Company’s risk factors is included in its filings with the SEC. Any forward-looking statements contained herein speak only as of the date they are made. Factors or events that could cause our actual results to differ may arise from time to time and it is impossible for us to predict all of them. The Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future developments or otherwise, except as required by law.

Company contact:
Better Choice, Inc.
Kent Cunningham, CEO

Investor contact:
KCSA Strategic Communications
Valter Pinto, managing director

T: 212-896-1254
[email protected]

Source: Better Choice Company Inc.