David Beckham presented as AliExpress Global Ambassador kicking off the UEFA EURO 2024™ campaign

The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes

SINGAPORE, May 27, 2024 /PRNewswire/ — In connection with the March news regarding AliExpress has become the first exclusive global e-commerce partner of UEFA EURO 2024™Today, AliExpress, the international online retail marketplace, officially welcomes you David Beckham as the new global brand ambassador. As part of this partnership, Beckham will help fansGet more with AliExpress‘ during UEFA EURO 2024™.

The global sports and lifestyle icon will help AliExpress consumers get closer to the action with the new UEFA EURO 2024™ campaign, which launches today. AliExpress users will have the chance to take part in a series of interactive games where they can win exclusive discounts and limited-time prizes, including match tickets. AliExpress is investing millions of euros in discounts, offers and gaming engagement as part of its increased investment in global consumer experiences. Additionally, new and eligible AliExpress users will be entered into exclusive prize draws that welcome them to the platform.

Click HERE to see “Spend less, gain more” TV campaign released today.

During matches from June 14 to July 14AliExpress will run an innovative “Shake and Win” promotion, offering limited-time prizes after every goal across all games. All eligible users just need to log in to the AliExpress app and shake their smartphone when the ball hits the net for a chance to win great prizes.

“AliExpress is helping fans get even closer to UEFA EURO 2024™ this summer by offering them great rewards while the action is on the pitch,” he said David Beckham.

“AliExpress is delighted to welcome you David Beckham as our global ambassador before the start of the Summer of Sports Europe. Whether you’re a football fan or not, I don’t know anyone better to show how easy it is to win with AliExpress at UEFA EURO 2024™,” he said. Gary Topp, European Commercial Director, AliExpress.

Continuous commitment and investment around the world

AliExpress continues to invest in its AliExpress premium service Choicethat offers consumers a large selection, fast shipping and hassle-free returns*, as well as millions of discounts and offers during UEFA EURO 2024™.

UEFA EURO 2024^™ takes place June 14 – July 14 in 10 host cities around the world Germany and 24 national teams will take part in the competition.

*Subject to terms and conditions, please check the AliExpress app and website for more information.

About AliExpress

AliExpress launched in 2010 (www.aliexpress.com) is a business-to-consumer (B2C) e-commerce platform that enables consumers around the world to purchase directly from manufacturers and distributors in China and around the world. In addition to the global English version, the AliExpress platform is also available in 17 other languages. AliExpress is part of Alibaba International Digital Commerce Group.

SOURCE AliExpress