Immersive VR Shopping Apps: mytheresa Vision Pro

Mytheresa, a global luxury e-commerce platform, recently launched an immersive shopping platform designed for Apple Vision Pro. This innovative venture was created in cooperation with Obsess, a leading immersive shopping technology platform. The Mytheresa app takes users to virtual luxury shopping destinations such as Capri and Paris, where they can explore a curated selection of luxury fashion from iconic brands such as Loewe, Valentino and Saint Laurent. Leveraging the advanced capabilities of Apple Vision Pro, the application allows users to navigate hyperrealistic environments using intuitive eye and hand movements. The distinctive yellow box, symbolizing Mytheresa, along with its exclusive design, complements the shopping journey, enhancing the overall impression of luxury.

This follows a broader, recent trend of retailers and brands creating apps specifically for the Apple Vision Pro or Meta Quest 3 as virtual reality grows in popularity around the world.