David Beckham has been announced as a global ambassador for AliExpress

NEXT In March, news broke that AliExpress had become the first exclusive global e-commerce partner of UEFA EURO 2024. Today, AliExpress, the international online retail marketplace, officially welcomes David Beckham as its new global brand ambassador. As part of this partnership, Beckham will help fans “earn more points with AliExpress” during UEFA EURO 2024.

The global sports and lifestyle icon will help AliExpress consumers get closer to the action with the new UEFA EURO 2024 campaign, which launches today. AliExpress users will have the chance to take part in a series of interactive games where they can win exclusive discounts and limited-time prizes, including match tickets. AliExpress is investing millions of euros in discounts, offers and gaming engagement as part of its increased investment in global consumer experiences. Additionally, new and eligible AliExpress users will be entered into exclusive prize draws that welcome them to the platform.

Click here to see the ‘Spend Less, Get More’ TV campaign airing today.

During the games from June 14 to July 14, AliExpress will run an innovative “Shake and Win” promotion, offering limited-time prizes after every goal across all games. All eligible users just need to log in to the AliExpress app and shake their smartphone when the ball hits the net for a chance to win great prizes.

“AliExpress is helping fans get even closer to UEFA EURO 2024 this summer, offering them great rewards while the action is on the pitch,” said David Beckham.

“AliExpress is delighted to welcome David Beckham as our global ambassador ahead of the Summer of Sports, which begins in Europe. Whether you’re a football fan or not, I can’t think of anyone better to show how easy it is to win with AliExpress at UEFA EURO 2024,” said Gary Topp, European Commercial Director of AliExpress.

Continuous commitment and investment around the world

AliExpress continues to invest in its AliExpress Choice premium service, which offers consumers great selection, fast shipping and hassle-free returns, as well as millions of discounts and offers during UEFA EURO 2024.

UEFA EURO 2024 will take place from June 14 to July 14 in 10 host cities across Germany and 24 national teams will take part.

*Subject to terms and conditions, please check the AliExpress app and website for more information.